Getting Ready for Google Analytics 4
Universal Analytics (UA) will be shut down on the 1st of July 2023, this means Google Analytics 4 (GA4) will be the standard. But what’s the difference? & what improvements does it bring?
THE ZEN BLOG
An information hub for all things digital.
Latest Blogs
New Client: Lambay Whiskey
The Zen Agency is delighted to welcome Lambay Whiskey to our client base as we begin development of their new website!
Apple’s iOS Privacy & Tracking Update 1 Year on. How bad has it been for Facebook?
Over the last year you've probably heard a lot about Apple's iOS privacy updates but what actually happened and how did it affect Facebook and the Social Media Marketing Industry? We examine the fallout one year on...
New Client: e-Sgoil
The Zen Agency are delighted to be providing e-Sgoil & Education Scotland with an innovative new website
Coalition Of Carers
The Zen Agency are delighted to launch a brand new website for Coalition Of Carers
Six Key Features for Educational Websites
With the educational sector finally starting to embrace digital what are some of the key features that should be implemented in institutions websites?
Netflix' marketing strategy has seen it grow exponentially over the last 10 years...
In the past 20 years Netflix has grown from a small US video rental company to a Global media giant, marketing strategy has been essential to that growth.
How has Airbnb grown so quickly?
In a few shorts years since launching Airbnb has managed to revolutionise the way in which the hospitality industry operates.