Around a year ago, Google announced that marketers would be forced to migrate to their new Google Analytics 4 (GA4) which focuses on privacy first. Despite the timely notice, many businesses have been neglecting the migration, however, the cut-off date (1st of July) is looming closer every day. Discover how to successfully migrate from UA to GA4 without losing your data history.
In today’s world having a fully functioning, high-quality website is a must-have for a business to be successful. The Zen Agency originated as a web development agency, before branching out to become a complete digital marketing agency. As a web development first agency, we understand how intimidating terminology can be and how hard it is to wrap your head around it, especially if you have no experience. As a result, we’ve drafted up a guide to web development for the novices.
The Zen Agency is delighted to announce we are now providing Cu Bocan Whisky with digital marketing services including SEO & PPC.
Since the creation of TikTok, the social media landscape has changed. Creators are now focused on being truly authentic and the latest trend of "de-influencing" has a "less is more approach" which has influencers and brands worried. But, what is "De-Influencing"?
Over the last week, the team at Zen has been working towards gaining our Cyber Essentials Certification. This allows us to be able to manage and advise our clients on the most secure methods to keep their website secure.
How important is e-mail marketing for businesses? Email marketing allows you directly target your customers to improve your sales and leads for a small cost.
With the Superbowl LVII taking place on Sunday, people will be tuning in around the world to watch the game with last year's Superbowl bringing in over 90 million views purely in America. 42% of viewers tune in purely for the adverts the Zen Agency shared our top 5 Superbowl Adverts of All Time.
Prime Hydration is the most in-demand beverage of 2023, with a bottle being sold for 10 times the retail price. But what can marketers learn from Prime and what do we predict for their future?
With 86% of businesses now using video as a marketing tool, two of the most popular digital platforms are YouTube and TikTok. But which is better for businesses and should a business favour one over another? The Zen Agency will highlight insights & stats to help highlight which platform is better for you & your business.