THE ZEN BLOG

An information hub for all things digital.

Latest Blogs

The Importance of Video For Business in 2023

The Importance of Video For Business in 2023

22 May 2023

In today's digital age, businesses need to leverage the power of video to stay ahead of the competition. Videos have become an integral part of the digital marketing strategy for businesses, as they have proven to be more engaging and effective in conveying the message to the audience. 91% of businesses in 2023 use video in their marketing strategies. In this blog post, we will explore the importance of video for businesses in 2023 and the benefits it offers to both B2C and B2B businesses.

TikTok Shop - A new way of E-commerce

TikTok Shop - A new way of E-commerce

15 May 2023

The Zen Agency's latest blog discovers how TikTok shop can be a great new way to boost your brand awareness, in this blog post Zen discusses what TikTok shop is and how it can be beneficial to your business.

New Client: City Facilities Management

New Client: City Facilities Management

08 May 2023

We're delighted to announce our newest client - City Facilities Management. Zen has been tasked with developing their own intranet system to boost their communication through-out their company.

National Earth Day at The Zen Agency

National Earth Day at The Zen Agency

20 April 2023

Happy National Earth Day 🌎 At the Zen Agency, we are committed to doing our part to protect the environment. For several years, we’ve had on-going green initiatives to help the planet. Find out what steps we take through-out the year to reduce our carbon footprint.

Meet Zen's Newest Digital Marketing Intern

Meet Zen's Newest Digital Marketing Intern

13 April 2023

The Zen Agency has a new member to the team. Ellis is currently a third year student at Glasgow Caledonian who's studying a degree in International Marketing. To find out more about our new digital marketing intern read our blog.

What Can We Learn From the Genuis of Red Bull?

What Can We Learn From the Genuis of Red Bull?

03 April 2023

Red Bull is one of the most famous brands in the world. Red Bull's well known for its unique and effective marketing strategy. From sponsoring extreme sports athletes to owning its own Formula One team, Red Bull has taken an innovative approach to promote it's global energy brand. But, what can marketers learn from Red Bull?

How to Migrate From Universal Analytics to GA4

How to Migrate From Universal Analytics to GA4

28 March 2023

Around a year ago, Google announced that marketers would be forced to migrate to their new Google Analytics 4 (GA4) which focuses on privacy first. Despite the timely notice, many businesses have been neglecting the migration, however, the cut-off date (1st of July) is looming closer every day. Discover how to successfully migrate from UA to GA4 without losing your data history.

From HTML to Hosting: A Beginner's Guide to Web Development

From HTML to Hosting: A Beginner's Guide to Web Development

22 March 2023

In today’s world having a fully functioning, high-quality website is a must-have for a business to be successful. The Zen Agency originated as a web development agency, before branching out to become a complete digital marketing agency. As a web development first agency, we understand how intimidating terminology can be and how hard it is to wrap your head around it, especially if you have no experience. As a result, we’ve drafted up a guide to web development for the novices.