In today's digital age, businesses need to leverage the power of video to stay ahead of the competition. Videos have become an integral part of the digital marketing strategy for businesses, as they have proven to be more engaging and effective in conveying the message to the audience. 91% of businesses in 2023 use video in their marketing strategies. In this blog post, we will explore the importance of video for businesses in 2023 and the benefits it offers to both B2C and B2B businesses.
THE ZEN BLOG
An information hub for all things digital.
The Zen Agency's latest blog discovers how TikTok shop can be a great new way to boost your brand awareness, in this blog post Zen discusses what TikTok shop is and how it can be beneficial to your business.
We're delighted to announce our newest client - City Facilities Management. Zen has been tasked with developing their own intranet system to boost their communication through-out their company.
This latest blog post from The Zen Agency highlights the update to twitters latest algorithm. This blog discusses how Twitter choses its tweets, how to boost engagement, and key points as to how the Zen Agency can improve your social media.
Happy National Earth Day 🌎 At the Zen Agency, we are committed to doing our part to protect the environment. For several years, we’ve had on-going green initiatives to help the planet. Find out what steps we take through-out the year to reduce our carbon footprint.
The Zen Agency has a new member to the team. Ellis is currently a third year student at Glasgow Caledonian who's studying a degree in International Marketing. To find out more about our new digital marketing intern read our blog.
Red Bull is one of the most famous brands in the world. Red Bull's well known for its unique and effective marketing strategy. From sponsoring extreme sports athletes to owning its own Formula One team, Red Bull has taken an innovative approach to promote it's global energy brand. But, what can marketers learn from Red Bull?
Around a year ago, Google announced that marketers would be forced to migrate to their new Google Analytics 4 (GA4) which focuses on privacy first. Despite the timely notice, many businesses have been neglecting the migration, however, the cut-off date (1st of July) is looming closer every day. Discover how to successfully migrate from UA to GA4 without losing your data history.
In today’s world having a fully functioning, high-quality website is a must-have for a business to be successful. The Zen Agency originated as a web development agency, before branching out to become a complete digital marketing agency. As a web development first agency, we understand how intimidating terminology can be and how hard it is to wrap your head around it, especially if you have no experience. As a result, we’ve drafted up a guide to web development for the novices.