User experience or UX design dictates how users interact with your product. In the digital world, it governs how people navigate & engage with websites & apps. Good UX design is invisible as users can find & do what they want effortlessly.
Service
UX Design / User Experience
Good, intuitive design is invisible...
Making it easy...
UX Design
Today the digital world is saturated with different websites and applications. This means consumer choice has never been better and competition for businesses is high. In a world where every company or brand can freely market their products and services online one of the key components you can do to distinguish yourself from your competitors is to have solid UX design on your web/app platform. Good user experience can simultaneously increase conversions, giving users an easy path to acquisition and improving customer satisfaction.
An Art, A Science...
Digital Architecture
The mixture of great design architecture with logically branded visual design takes the user experience to the optimal level. In good design, the function should always be considered equal to aesthetic appearance. Form and function combine to make user interactions with your brand a pleasurable experience. We have a portfolio consisting of numerous websites for clients across a variety of sectors, the unique visual design that we apply to these websites helps to enhance and engage their target customers.
For the customer...
User Research & Testing
To maximise the design of the website we must first fully understand who your target market is. At Zen, we conduct both quantitative and qualitative research methods to find out the type of person who is going to be visiting your website and their reasons for doing so. User testing allows objective testing to be carried out with real users on the new design before it is launched. This ensures the site's ease of use and allows users to meet their intended goals. We take a robust sample size from your target audience and research deeper into a typical user’s needs, motivations and expectations. Setting up scenarios allows us to test how users respond to key journeys within the website.