The mixture of great design architecture with logically branded visual design takes the user experience to the optimal level.
We have a portfolio consisting of numerous websites for clients across a variety of sectors, the unique visual design that we apply to these websites help to enhance and engage their target customers.
To maximise the design of the website we must first fully understand who your target market is. At Zen we will conduct both quantitative and qualitative research methods to find out the type of person that is going to be visiting your website and the reason why they are visiting the site.
User testing allows objective testing to be carried out with real users on the new design before it is launched. This ensure's the site is usable and allows users to meet their intended goals with ease. We take a robust sample size from your target audience and research deeper into a typical user’s needs, motivations and expectations. Setting up scenarios allows us to test how users respond to key journeys within the website.