Pay Per Click Marketing

Google, Bing & Everything…

Paid advertising on search engines is one of the fastest & most efficient ways to increase traffic to your website. Google alone processes 6 million searches per minute. Some of those searches will be looking for services your business offers.

Showing up is half the battle...

Who isn't using Google?

As highlighted above search engines, especially Google, are used extensively in 2022. People use them for information, shopping, research, and all manner of business. A well planned and optimised PPC strategy can take advantage of those billions of searches every day to attract new customers and clients. The Zen Agency are specialists in PPC campaign strategy. With over two decades of experience in online pay per click marketing we understand how important it is to company and brand growth. PPC forms the core of most successful digital marketing strategies.

The Search & Shopping Boom...

Search & Shopping Ads

The most common type of advert run on Google and Bing, these are the ads you see whenever you search for something on Google. As these ads a keyword bidding driven, we approach these types of campaigns holistically. In other words, we perform keyword audits before launching any campaigns, to discover what keywords the target audience uses, what keywords are already on your landing pages and the search volumes available. Once this process is complete, we implement appropriate responsive ads making sure to include best practise standards for ad quality and ad extensions. We continually monitor ad performance and keyword performance to assure the most efficient spend and a good return on investment. For our E-commerce clients Google Shopping campaigns are essential to delivering impressive ROIs. We work with clients to make sure their Merchant Center feed is well optimised.

Billboards but smarter…

Display Ads

Google display network ads are a useful awareness and remarketing tool for your campaign strategy. Display ads appear on external sites where Google controls the ad space. These are the advertising banners you might see whilst browsing a online news site, for example. Using Google's targeting tools we can implement custom audiences so your ads only display to relevant users based upon what sites they browse, what searches they perform on Google, their interests and demographics. We also use display ads as a way to retarget people who visited you site in the past. Doing so we can follow then across their browsing sessions on the internet, reminding them of your brand and the products they were thinking about purchasing. 

Smart targeting on TV...

YouTube Ads

One billion hours of video are watched on YouTube every day. That means there's a lot of eyeballs for your ads to be in front of. YouTube marketing is one of the most effective way to increase and reengage your audience with your brand. They have all the effectiveness of traditional Television ads with increased targeting options and advanced data tracking, so you know exactly what you're paying for. Using similar targeting options to those available to display ads Zen uses its decades of experience of working on digital marketing to optimise your campaign performance to make sure you're getting in front of the right people. We can also advise and create ads for your campaigns. To find out more about the video production skills of our design team clicks here.