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Each week we will be posting industry leading insight to help fine tune your digital strategy.

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Our weekly blog will provide insight into the Digital industry covering everything from design and development to digital marketing, PPC and SEO


SEO vs. PPC: What Marketing Tactic is Right for Your Business?

Currently deciding whether your business would benefit more from SEO or PPC? Here we’re breaking them both down, providing a little insight along the way as to where they fit within your overarching m...

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Top 5 Benefits of Using Shopify

Shopify is one of the leaders in the Ecommerce space. No matter if you're just starting out or looking to take your business to the next level, Shopify offers a solution for you. Today we're taking a ...

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8 Ways Digital Has Altered Business Forever

Here at Zen, the team is always keen to showcase how businesses can benefit from utilising the digital universe to maximise brand awareness and impact. Today we’re taking a look at some of the bigges...

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Will Social Media Marketing Every Replace Traditional Media for Drinks Brands?

In the ongoing quest for authentic connections with consumers in the digital age, the rise of social media has been instrumental. However, these relatively-new social platforms come with a brand-new s...

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Is Social Media A Good Opportunity For My Company?

Ninety-two percent of consumers now claim that they trust social media above all other forms of marketing. Businesses are clambering to make social media the hub of all their advertising, but is socia...

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Is Conversational Commerce the Future for Businesses?

“Would you rather wait 10 minutes on hold or wait 10 minutes for an answer on Facebook Messenger?” This simple question from Stan Chudnovsky, the former Head of Product for Facebook Messenger, easily ...

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