THE ZEN BLOG

An information hub for all things digital.

Latest Blogs

TikTok vs YouTube: What Should My Business Use?

02 February 2023

With 86% of businesses now using video as a marketing tool, two of the most popular digital platforms are YouTube and TikTok. But which is better for businesses and should a business favour one over another? The Zen Agency will highlight insights & stats to help highlight which platform is better for you & your business.

Artificial Intelligence in Marketing

30 January 2023

With artificial intelligence trending right now, the Zen Agency thought we'd highlight the impact AI could have within digital marketing.

Zen In The Community

25 January 2023

The Zen Agency is committed to helping businesses and the local Glasgow community in anyway we can. Whether that's offering free videography, donations or fundraising. This Christmas we donated towards The Trussell Trust & Diabetes UK.

New Year New Instagram Updates

17 January 2023

Over the last few months, Instagram has been going through small changes to try to improve the platform to compete with TikTok in 2023. As a result, we’ve highlighted some updates you may have missed and some upcoming things you should look out for and pinpointed how your business can make the most of Instagram this year.

What Can Businesses Learn from Duolingo

16 January 2023

With over 500 million users around the world, Duolingo is one of the most successful businesses in recent years. But what can businesses learn from their success and strategy? 

Spotify: A Personalised Marketing Genius

03 January 2023

Spotify are the leaders in music platform services, but how do they do it? The Zen Agency has looked at Spotify and how they masterfully retain customers.

Zen's Top 5 Favourite Christmas Ads

19 December 2022

Christmas adverts are a symbol of Christmas and are a great way for brands to increase their brand identity, everyone has their own personal favourite. But, do you agree with the Zen office top 5 favourite Christmas ads?

New Client: Fusion Global Business Solutions

14 December 2022

The Zen Agency is delighted to announce our new client Fusion GBS. We will be providing this European IT and Customer Service Management company with a brand refresh and a new three language web platform.