As a full service digital agency a huge part of our focus is around online marketing and marketing strategy. We provide a full strategies which encompasses branded channels, social media guidelines, advertising campaigns to content creation and promotion.
We can also provide you with aggregation tools to enable you to retrieve data via various social network platforms and collect the data into one place for you to analyse conversations about your brand more easily.
With billions of active users across all platforms, in the last decade social media has evolved into an unavoidable component of any marketing strategy. We develop thorough understanding our clients businesses, who their target audiences are and how their competitors utilise social media. From there we identify the best approach to boosting their profile and awareness on social media and how we can measure success in line with short and long term goals of their business.
Email is still as relevant to a solid online marketing campaign as it has ever been. Today email is an especially good tool for boosting conversions from traffic that you have gained from other channels such as SEO and Social. If you have gained a users email address then this means they have shown at least some interest in your business. As such everyone should be running a base level email remarketing campaign to reengage and recover lost users & revenue.
From growing your email database, audience segmentation, to email design and copywriting, all the way through to planning, implementation and analysis. Our unique position as a full service agency allows us to rely on all our areas of expertise to provide a full, integrated, email marketing service.
In recent years influencer marketing has grown from a untested new marketing channel to one of the fastest growing and best converting avenues for brand growth. Now, estimated to be worth the better part of $20 billion in 2022, influencer marketing provides brands with an additional opportunity to engage with their core audiences or expand into new ones.
Zen specialise in result driven search engine optimisation (SEO) services that help clients increase their visibility and attract leads and sales. Different projects require different approaches however we begin all campaigns by first making sure we are building upon a solid SEO foundation. Our expertise in web development and design means we work hard at not only improving your prominence within the search engines but also at helping identify technical weaknesses within your website; allowing you to increase, impressions, page views and ultimately conversions.
Zen has run paid advertising campaigns for some of the world’s biggest brands and they wouldn't dream of engaging with us if we didn't know how to do it effectively. Competition is fierce and PPC requires careful planning, thorough research, keyword analysis and an understanding of the Quality Score Algorithm which Google Ads uses. For us PPC marketing entails a holistic approach utilising, search, shopping (where appropriate), display and YouTube to target and retarget your audience at all points of the marketing funnel.
