Developing a modern, multimedia Umbraco platform to help tell the story of a historic Irish Whiskey brand while also acting as a lead generation tool for a private members club.
Lambay Whiskey specialises in producing craft and small batch Irish whiskeys. Named after it’s home, the historic Lambay Island off the east coast of Ireland, just a few miles from Dublin, the Lambay brand reflects its unique origins. Lambay originally approach Zen with the need to update their website to better reflect the brands unique style and increasing growth.
After conducting an extensive and detailed discovery with all stakeholders at Lambay, Zen began implementation of the design and structure for a new site. Of key importance to the project for the team at Lambay was for them to internally be able to regularly update their content, whilst keeping strictly on their unique and visual brand identity. This required extensive design and building of unique pods that would allow for Lambay to modularly build new pages on the site for years to come without advanced developer knowledge. There was equal importance on assuring that the site was easy to use for customers using the site. To achieve this, we created user personas based upon both Lambay’s existing customer base as well as the new users they would aim to attract in the future. The site map and design were heavily influenced by these personas, assuring a clean and easily navigable site that is a pleasure for customers to use as they explore the Lambay brand and its history.
Ultimately Zen in collaboration with Lambay and their other partners created a new digital home for Lambay Whiskey. The design and feel of the site perfectly reflects the unique, craft Whiskies that Lambay produce. A visually striking and playfully welcoming design that perfectly echoes the Lambay Puffin itself