Back in 2019 we worked in partnership with Bell Ingram when we were commissioned to provide an array of services, including: client workshops, UX and a website build.
Creating a modern website for a historic brand
Back in 2019 we worked in partnership with Bell Ingram when we were commissioned to provide an array of services. These included; client workshops, user experience testing, design and building a website, integrating their property management system and their CRM (customer relationship management) system.
The website was built using Umbraco as the content management system as well as the integration of all the clients social feeds which was also added. The site also has the capability of video and has a variety of different services it provides to Bell Ingram customers which are being used to support their current campaigns and management.
We enhanced the property section of their website by allowing video walkthrough as well as a limitless amount of images on the website to effectively promote each property available to rent or buy, this allows for greater customer engagement which should entail even more business for Bell Ingram. This was integrated using a system called Reapit which is where all of the property information comes from.
As a result of all our hard work from us here at Zen and those part of Bell Ingram’s marketing team we achieved some great results…
We increased website sessions by around 54% and caused a significant reduction in the sites bounce rate as a result of the new build. They now also have a better content management system, a robust property management system and a CRM running in the back end.
We call that a success!