20YO Castle Prestige Special Edition
Lambay Whiskey specialises in producing craft and small batch Irish whiskeys. Named after it’s home, the historic Lambay Island off the east coast of Ireland, just a few miles from Dublin, the Lambay brand reflects its unique origins. Lambay originally approach Zen with the need to create an immersive and exclusive microsite to tell the story of their award winning Castle Prestige 20YO whiskey.
Lambay's 20YO special edition whiskey was firmly in the super-premium market area as only a limited number of bottles were produced. As such, the microsite had to reflect this level of exclusivity and therefore unlock a deeper level of access to the brand for it's most passionate customers. In order to provide context to the products origins we had to tell the story of the Lambay brand in a unique and interactive way while also being informative.
Working collaboratively with Lambay whiskey, Lewis Moberly & Black Copper design we were able to create a very special one-off site that is accessed via a QR code printed on the bottle. This gave the user a passcode which, when entered into the site unlocked an interactive map which enabled the user to explore Lambay Island and learn about the origins of this unique product. The final site was an asset-rich experience that incorporated parallax, video, audio and more to fully immerse the viewer in the brand.