Case Study

Billy + Margot

Leveraging social media to launch a global product for a super-premium pet food brand.

Billy + Margot

The Project

The Zen agency was approached by Billy & Margot to help market their global products as they launched in the UK, they specifically wanted more social media marketing. The Zen Agency were happy to help! We marketed out on twitter, facebook and instagram, wrote up a content plan, provided assets and edited video/motion graphics.

We then incorporated the new content into a plan which we thought would maximise Billy & Margot’s social footprint and conversion rate. To ensure we achieved this we diversified the content beyond the types listed above by additionally running competitions, unboxings, product testing, influencer marketing and even supported them in event promotion when they attended Dog Fest and Cruffs and marketed them through the whole process on social media. This was no RUFF job for us!

By building brand loyalty and honouring an already devoted audience, The Zen Agency established an emotive and strategic social media marketing approach, which saw Billy + Margot’s successful launch into the UK. As per our aims, we were able to increase brand awareness, increase social media engagement and increase sales while implementing their tone of voice and brand guidelines.

Billy + Margot

The Results

The methods of social media marketing listed above provided Billy and Margot with exceptional results - our social plan took their instagram followers from 0 to 5000 in a short space of time and additionally lead an increase of 219% in facebook page like. All the while sticking to a well maintained time scale and budget from the client

We take a lot of pride in these results, although maybe posting pictures of cute dogs helped too!

Princes Trust Zen worked with Prince's Trust designing two mobile apps as well as conducted UX interviews and testing with young people enrolled in the program.