Boosting an innovative IT company's website traffic and brand awareness through Search Engine Optimisation and Social media Marketing.
Auxilium IT Consultancy specialises in all things IT-related. They work with clients to understand their business objectives and their technical requirements. Based in Glasgow, Auxilium offers a wide range of IT services across public, private and charity sectors. Auxilium approached Zen with the need to improve it's SEO and grow traffic organically.
As previously mentioned, Auxilium approached Zen looking for a way to effectively grow their website traffic organically and improve their SEO rankings. Auxilium IT consultancy had let their page go quiet over the last few months due to their hectic schedules.
Zen conducted a website audit to identify Auxilium’s current website situation and its strengths & weaknesses. From this, we were able to identify possible scenarios that were damaging the website's health like duplicate meta descriptions and 401 redirect errors. After we improved the site health, we liaised with Auxilium to identify keywords and potential keywords to target. From there, we created a content schedule to help optimise on-page SEO and help their keywords climb the rankings. We also improved already existing pages, so they were optimised.
Over a 5-month period:
-Page views up by 99.8%
- 46.8% + Page Sessions
- Unique Page Views up by 39.8%
- 3 x #1 Keyword rankings
This is only the beginning for Auxilium, we can’t wait to show you what’s next.