Case Study
Terex Trucks
Integrated online marketing strategy for global B2B supplier.
TEREX
The Project
Established over 60 years ago Terex Trucks has grown to become a worldwide organisation in designing, engineering and supplying robust and reliable articulated and rigid dump trucks.
Their products are used on a global basis and thrive in the world’s toughest conditions from the intense heat of the desert to the bitter cold of the arctic.
Terex trucks approached Zen with two specific marketing requirements – drive leads for a limited time lease offer which was running in North America and increase the overall organic traffic to the Terex Trucks website.
TEREX
Our Solution
We conducted a full site audit to assess the current health and situation of the Terex Trucks website. We identified a number of key areas which were affecting its ability to rank including lack of keyword targeting, basic on-page SEO errors and insufficient content.
After the audit we set out an action plan to improve upon these areas of concern.
This also involved a slight restructuring of the website as this was also hindering performance.
In conjunction with the SEO changes we decided to implement a PPC campaign targeting North America with the campaign specific offer.
A full keyword analysis was conducted to identify high value keywords which would be used to drive conversions. An optimal campaign structure was created within AdWords which created tight knit ad groups with relevant advert copy.
We then worked in conjunction with Terex to create a landing page within the restrictions of their current platform.
TEREX
The Results
We continue to work closely with Terex Trucks in both SEO and PPC and have already seen some excellent results at this early stage in the project. Continual testing has allowed us to build and improve upon the PPC and SEO campaigns which has helped our digital partnership to flourish.
