Case Study

Prince's Trust

Designing two mobile apps as well as conducted UX interviews and testing with young people enrolled in the program.

A pair of educational apps designed to maximise the potential of young people.
Prince's Trust

The Project

One of the most enjoyable projects we’ve worked on recently, combining our knowledge in UX design and user flow analysis with our vast experience of working with clients within the charity and third sectors.

The Prince’s Trust came to Zen with a problem. How to how to effectively communicate educational materials to younger audiences remotely through their mobile devices. The requirements of the project were for a clean, responsive, and easily navigable design that followed The Princes Trust’s brand guidelines. This ultimately entailed designing two new mobile apps as well as conducting digital tool workshops and providing in depth UX analysis and testing.

Prince's Trust

Workshops & Testing

The workshops we conducted were carried out with both staff and young people to give them an insight into the digital industry and collaborate with young people to better understand their needs for the apps, which allowed us to ensure they would be getting everything they need from the apps we created. 

For our user testing we carried out many different tasks on the platform with young people involved with Prince's Trust to make sure all bases were covered. For UX testing, we created user personas and carried out remote testing due to the situation with COVID-19.

Prince's Trust

Wireframing

Not only did we design two new apps but we also shared our knowledge with the young people at Prince's Trust to teach them about the different processes that go into making an app. Allowing us to encourage and support the very learning the apps were designed to inspire. One way we did this was by tasking the young people with conducting their own independent stakeholder interviews and wireframe building.

Prince's Trust

The Results

We developed interactive prototypes of the app and conducted user testing sessions with both the staff members and the young people. Our testing programme detailed a series of specific tasks to the users to simulate them using the app. We used the Lookback software to monitor their responses to these questions and analyse their behaviour, this allowed us to compile all the data found from user testing and use it to improve overall UX in the final version of the apps.

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