The Importance of Video For Business in 2023
In today's digital age, businesses need to leverage the power of video to stay ahead of the competition. Videos have become an integral part of the digital marketing strategy for businesses, as they have proven to be more engaging and effective in conveying the message to the audience.
According to Cisco's Visual Networking Index, by 2023, 82% of all internet traffic will be video traffic. In this blog post, we will explore the importance of video for businesses in 2023 and the benefits it offers to both B2C and B2B businesses.
Benefits of Video for B2C Businesses
Increased Engagement
One of the most significant benefits of video for B2C businesses is increased engagement. Videos are more engaging than any other form of content. According to Hubspot, 54% of consumers want to see more video content from brands. Videos allow businesses to showcase their products and services in a more interactive and engaging way, which helps to grab the attention of potential customers and keep them interested.
Improved Brand Awareness
Videos are a great way to improve brand awareness. They allow businesses to showcase their brand personality and values in a more compelling way, which helps to create an emotional connection with the audience. According to Wyzowl, 88% of consumers have been convinced to make a purchase after watching a brand's video. By creating videos that are informative and entertaining, businesses can improve their brand awareness and create a loyal customer base.
Increased Sales
Videos can also help to increase sales for B2C businesses. According to Google, 60% of consumers would rather watch a product video than read a product description. Videos allow businesses to showcase their products in action, which helps to demonstrate the benefits of the product to the audience. By creating product videos that are informative and engaging, businesses can increase the likelihood of a potential customer making a purchase.
Benefits of Video for B2B Businesses
Improved Lead Generation
Videos are a great way to improve lead generation for B2B businesses. According to Vidyard, businesses that use video for lead generation see a 66% increase in qualified leads. Videos allow businesses to showcase their expertise and thought leadership in a more engaging way, which helps to attract potential customers and generate leads. By creating videos that are informative and educational, businesses can establish themselves as industry leaders and attract high-quality leads.
Increased Brand Awareness
Videos can also help to increase brand awareness for B2B businesses. As previously mentioned, 60% of consumers would rather watch a video than read text. This doesn’t just lie with consumers, Hubspot reports that 59% of executives would also rather watch a video than read a description.
Videos allow businesses to showcase their brand personality and values in a more compelling way, which helps to create an emotional connection with the audience. By creating videos that are informative and entertaining, businesses can improve their brand awareness and create a loyal customer base.
Improved Sales
Videos can also help to improve sales for B2B businesses. According to Forbes, 65% of executives have visited a vendor's website after watching a video. Videos allow businesses to showcase their products and services in action, which helps to demonstrate the benefits of the product to the audience. By creating product videos that are informative and engaging, businesses can increase the likelihood of a potential customer making a purchase.
General Benefits of Video for Businesses
Increased Reach
Videos have the potential to reach a wider audience than any other form of content. According to YouTube, there are 1.7 billion active users (per month) on the platform, which is almost one-third of the entire internet. By creating videos and uploading them to platforms like YouTube and Vimeo, businesses can reach a global audience and attract new customers from all over the world.
Improved SEO
Videos can also help to improve SEO for businesses. According to Forrester Research, videos are 50 times more likely to appear on the first page of search results compared to traditional text-based content. By optimizing video titles, descriptions, and tags, businesses can improve their search rankings and attract more traffic to their website.
Specialists in Videography
At the Zen Agency, we specialise in a wide range of videography ranging from drone footage (CAA A2 certified) to motion graphics to help effectively convey your brand's story to the digital world. Our videography team sit down with clients to discuss their brand, its story and possible draft video ideas/ shoots to effectively deliver your message.
After the initial conversations, we will begin planning and staging, providing our clients with various ideas before heading to film and edit. We focus on producing high-quality videos that can be used across a wide range of platforms.
Are you interested in working with our videography team? or want to learn more about our CAA A2 certificate in flying drones please fill out our enquiry form and a member of the team will get back to you.
