Spooky and Spectacular: A 2023 Halloween Round-Up
Halloween has come and gone, and as the leaves continue to fall and the air gets chillier, advertisers are brewed up some frighteningly good campaigns to get us into the spirit of the season.
At The Zen Agency, we've gathered a selection of the most hauntingly creative Halloween adverts from this year. Let's dive into the spooktacular world of advertising.
- Ikea - "Monsters not included”.
Ikea's "Monsters Not Included" is a charming and humorous take on Halloween. The advert features a young boy who's afraid of monsters under his bed. But the twist is that his mom and dad are the real monsters, trying to lure him out from under the bed with cookies and toys. This ad perfectly captures the playful spirit of Halloween and showcases Ikea's products in a clever and memorable way.
- Jack in the Box - "Feeding Time”.
Jack in the Box's "Feeding Time" ad takes a darker, horror-inspired approach. In this spine-tingling commercial, a monster chases after a man who's trying to enjoy his Jack in the Box meal. The suspenseful chase is peppered with eerie music, creating a memorable and entertaining horror vibe that ties into the Halloween theme. It's a fun way to incorporate the spooky season into their brand.
- Burger King - "The Ring"
Burger King's "The Ring" ad is a clever play on the famous horror movie. A person orders a "The Ring" burger and, instead of receiving their order number, they receive a video that predicts their impending doom (as seen in the movie). It's a humorous twist on a classic horror theme that adds a unique element to their Halloween campaign.
These Halloween adverts showcase how brands are using humour, horror, and creativity to engage with their audiences during this spooky season. At The Zen Agency, we admire the ability of these brands to connect with their customers on an emotional level through clever storytelling and inventive advertising.
As Halloween approaches, we encourage you to keep an eye out for more brands that are putting their own spin on this thrilling holiday. In the world of marketing, Halloween offers a fantastic opportunity to flex creative muscles, capture the attention of consumers, and leave a lasting impression.
Which of these Halloween adverts was your favourite?