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Best Brand Responses To Covid-19
During such challenging times many companies are struggling to go about business as usual. Some are rising to the challenge to support efforts by helping in any way possible while raising spirits of the public.
During such challenging times many companies are struggling to go about business as usual. Some are rising to the challenge to support efforts by helping in any way possible while raising spirits of the public. To showcase this we have decided to compile a list of some companies that are adapting creatively particularly well to working during the pandemic that is COVID-19.
Grazia Magazine has switched up their usual magazine covers from fashionable celebrities to front line NHS workers who are fighting Coronavirus. The photoshoot was carried out in an NHS car park in a matter of minutes all while following social distancing rules, a rather large change to their usual photoshoots!
Despite receiving backlash when McDonalds Brazil decided to separate their famous Golden arches in an attempt to promote social distancing, McDonalds have played a large role in many communities supplying food to charities, food banks and NHS workers as their stores will now be closed. During the hours before stores closed, many McDonald’s branches delivered free food to NHS staff with one branch in Wales estimated to have given £6000 worth to workers - equaling around 600 to 700 meals. The company hasn't stated just how much food they are going to give away but they have said they will be donating everything from fresh food such as bacon and wraps to chilled food like fruit bags and milk.
LinkedIn has made 16 of its online learning courses free so people who have found themselves with lots of spare time on their hands can be productive learning more and getting some self help with courses such as how to build relationships while apart, something particularly useful during current times.
With the closure of schools across the country, Heinz are working with their partner Magic Breakfast to achieve their goal of providing 12 million free breakfasts to those children who would normally benefit from free school meals and may be struggling without. That's one meal, for five days a week for eight weeks.
Roma Football Club
Roma has started providing all season ticket holders over the age of 75 with ‘Roma Cares’ packages. The packages include: pasta, biscuits, a bottle of beer, 10 surgical face masks, 10 pairs of protective gloves and five bottles of hand sanitizer, as well as that day's edition of Gazzetta dello Sport. The club also gifted a shirt signed by the club's star striker Eden Dzeko as an extra token of appreciation to a 96 year old man who is their longest season ticket holder. This is certainly one way of making sure your supporters are safe and looked after!
Twitters controversies around censorship, slow growth and lack of profitability have raised questions about it's future. Is it's time as a major player in social media coming to an end?
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