7 Reasons Facebook Advertising is a Potential Goldmine!

  • 29 October 2014
  • Graeme Watt

In the world of paid advertising online, too often is Facebook overlooked for the more renowned Google Adwords. To be fair it can often be an intimidating task embarking on a paid advertising campaign in the digital world and choosing a medium to advertise on can be tricky. To help I thought I would run through some of the reasons why I believe that some form of Facebook advertising should be taking place for the majority of businesses and in particular those operating in a B2C market. 

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3 eCommerce features to help bring success

It’s a dog eat dog world out there and if you are selling something via an online platform you simply cannot afford to be sloppy. Conversion is the absolute crux of your business and so your entire website must be geared to maximising this number. 

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Penguin 3.0 Finally Lands!

  • 21 October 2014
  • Graeme Watt

First introduced in April of 2012 the Google algorithm “Penguin” focuses on spammy websites and in particular the link profiles of websites. It looks to penalise any webmaster who has been indulging in illegal link building techniques such as link farms.

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Don't Fail because you don't have a Digital Strategy!

  • 20 October 2014
  • Graeme Watt

In many aspects of life technology has made it a whole lot easier. From microwaves to mobile phones, most innovations seem to ease the daily stress of modern living.

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GoPro’s Content Marketing Strategy – As Daring as their Videos?

One visit to the GoPro website (www.gopro.com) and you will be wondering why your own content marketing strategy didn't include more video content sooner. 

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