- 29 October 2014
- Graeme Watt
In the world of paid advertising online, too often is Facebook overlooked for the more renowned Google Adwords. To be fair it can often be an intimidating task embarking on a paid advertising campaign in the digital world and choosing a medium to advertise on can be tricky. To help I thought I would run through some of the reasons why I believe that some form of Facebook advertising should be taking place for the majority of businesses and in particular those operating in a B2C market.