A Flexible Digital Foundation for Lambay Whiskey
Lambay Whiskey is a brand shaped by place, process, and provenance. As their global audience expanded, the business needed a modern, scalable platform that could support both storytelling and sales. Zen delivered a new Umbraco-powered website designed to reflect Lambay’s unique character while meeting the needs of their growing digital presence.
Digital Marketing Umbraco Web & App Development Shopify E-commerce integrationSocial channel IntegrationCRM Integration Content Creation
Lambay Whiskey takes its name and character from Lambay Island, located just off the east coast of Ireland. Known for its small-batch Irish whiskeys matured in French cognac casks, the brand balances tradition with innovation.
Their previous website, built on WordPress, lacked the flexibility, security, performance, and brand clarity needed for their next phase of growth. The team at Lambay approached Zen to rebuild their digital home from the ground up, with a focus on design integrity, usability, and long-term scalability.
Following an in-depth discovery phase with key Lambay stakeholders, Zen developed a fully modular website using the Umbraco CMS. The solution was tailored to allow Lambay’s internal teams to create, manage, and evolve content independently, without compromising visual standards.
We built a system of reusable content components designed to match Lambay’s brand guidelines, enabling the creation of new pages quickly and consistently. The structure of the site was informed by a set of defined user personas, guiding the sitemap, user flows, and layout to support both discovery and conversion.
In addition to the main brand platform, Zen led the development and integration of Lambay’s e-commerce solution, which integrated into the main Umbraco platform. We implemented a custom connection between Umbraco and Shopify, combining brand storytelling with seamless product discovery and purchase functionality.
The e-commerce platform was further enhanced with:Klaviyo for automated email marketingA custom-built Private Members ClubIntegration with MintSoft, a cloud-based warehouse management system
This approach ensured that the user experience remained consistent across content, commerce, and community interaction.
A visually distinctive site aligned with Lambay’s craft-led identityA flexible CMS that empowers non-technical teams to manage and evolve the siteIntegrated e-commerce tools supporting sales, fulfilment, and marketingA centralised platform connecting storytelling, product, and membership
Lambay Whiskey now has a modern platform that reflects its character and supports future growth. The final site provides a strong digital foundation for both brand engagement and operational performance.
★ ★ ★ ★ ★
"I had a fantastic experience working with The Zen Agency!.... From start to finish, they delivered exceptional results, exceeding my expectations. I highly recommend their services to anyone looking for top-notch digital solutions.”
Sabine Sheehan, Marketing Manager Lambay Whiskey
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