Organic Content and Campaign Strategy for Lambay Whiskey
Zen partnered with Lambay Whiskey to support the evolution of their digital presence beyond the website. This included the full strategy, content creation, and management of their organic social media activity, with a particular focus on audience engagement and support for their members-only platform, The Puffin Club.
Digital Marketing Web & App Development Branding & Design Content Creation
Lambay Whiskey’s audience includes collectors, connoisseurs, and casual drinkers who value craft and story. Our approach to social focused on translating Lambay’s brand values into consistent, high-quality content tailored to each platform, while also growing and engaging the Puffin Club, Lambay’s private members' initiative for loyal followers and premium customers.
We developed and executed a year-round organic social strategy designed to:Build awareness and engagement with The Puffin ClubHighlight seasonal campaigns and limited releasesReinforce Lambay’s distinctive island identity through storytellingMaintain brand consistency across all touchpoints
Zen managed the entire process from planning through execution. This included:Content planning and creative direction across key platformsFull in-house content creation, including copy, photography, and designCampaign management tailored to product launches and seasonal activityOrganic and paid social integration to support membership sign-ups and sales
Social content was aligned with the wider marketing calendar, ensuring consistency across email, digital advertising, and the Lambay Whiskey website.
★ ★ ★ ★ ★
"I had a fantastic experience working with The Zen Agency!.... From start to finish, they delivered exceptional results, exceeding my expectations. I highly recommend their services to anyone looking for top-notch digital solutions.”
Sabine Sheehan, Marketing Manager Lambay Whiskey
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