How we bottled Lambay’s island legacy into a microsite as exclusive as their 20YO.
Lambay Whiskey’s Castle Prestige 20YO release called for something as rare and refined as the whiskey itself. At Zen, our role was to design an exclusive microsite that felt like uncorking a bottle of something truly special, revealing heritage, craft, and island-born character with every click.
Digital Marketing Web & App Development Branding & Design Content Creation
Lambay Whiskey is a boutique Irish whiskey producer shaped by the elements of Lambay Island, just off the Dublin coast. With a focus on small-batch production and cognac-cask finishes, the brand embodies craft, care, and coastal provenance.
To mark the limited release of their 20YO Castle Prestige edition, Lambay partnered with Zen to build an immersive microsite. The goal was to give collectors more than just a bottle; they needed an experience that captured the essence of the island and the whiskey that bears its name.
Lambay’s ask was rooted in exclusivity. The site needed to feel like a secret shared only with bottle owners: a digital speakeasy, unlocked by QR code. This experience was intended only for those who owned the bottle, providing them with something personal, private, and worth savouring.
We worked alongside Lambay Whiskey, Lewis Moberly, and Black Copper Design to bring this vision to life. The result was a one-of-a-kind site accessible only via a QR code printed on the bottle. A passcode opened the door to a rich, atmospheric exploration of Lambay Island, the true home of the brand.
The site featuredAn interactive map of Lambay Island, allowing users to uncover brand milestones and whiskey lore.Parallax storytelling that mirrored the layered complexity of the 20YO blend.Audio and video elements that immerse the user in the island’s wild, sea-swept landscape.A visual language that echoed the packaging, elegant, minimal, and refined.
This was a story told in sensory layers, much like the whiskey itself.
The results of our collaboration with Lambay Whiskey served as the perfect landing place for a bespoke brand experience.
Crafted Exclusivity: Private access via bottle QR and passcode created a rare sense of ownership
Immersive Exploration: Rich media and interactive storytelling invited users to explore the brand’s origins in depth
Premium Perception: A digital touchpoint that reinforced Lambay’s place in the super-premium spirits category
When a product carries legacy, our job is to carry that legacy forward in every detail. If you're ready to build a digital experience that lives up to your craft, let’s talk.
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"I had a fantastic experience working with The Zen Agency!.... From start to finish, they delivered exceptional results, exceeding my expectations. I highly recommend their services to anyone looking for top-notch digital solutions.”
Sabine Sheehan, Marketing Manager Lambay Whiskey
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