Fusion GBS isn’t your average IT consultancy. (No robotic ‘synergy’ here.) We helped them prove it, with a brand experience as human as their service. Our team transformed Fusion GBS’s brand and digital presence into a unified, client-centric experience, driving measurable improvements in engagement and conversions.
Digital Marketing Umbraco Web & App Development Branding & Design Content CreationCRM IntegrationDigital Support
Fusion GBS is a global leader in ITSM consultancy with over 25 years' experience in service management solutions. The company generates over $50M in turnover with 200+ employees across six international offices, maintaining a reputation for innovation and excellence in their sector.
Their challenge required a comprehensive solution that would align their entire brand ecosystem with their people-first values across all markets.Fusion GBS needed to:Refresh their brand collateral to align with their audienceAdopt a more people-focused visual toneOverhaul their website for an improved user experienceReorganise content for better information hierarchy
We crafted a full-brand reset with modern visuals, sharper messaging, and a digital experience that actually works, designed for their customers. We began by reimagining their visual identity, implementing contemporary design aesthetics across all brand collateral while introducing people-focused imagery that better reflected their values. Every piece of material, from corporate brochures to presentations, received a cohesive redesign to communicate their position as industry innovators.
For their digital transformation, we completely overhauled the website architecture to prioritise user experience. The restructured content hierarchy enabled visitors to find key information more intuitively, while cleaner navigation paths reduced friction in the user journey. This digital refresh extended to their exhibition materials and email templates, where we implemented a unified design strategy that maintained brand consistency across all touchpoints – whether clients interacted with Fusion GBS online, at events, or through sales communications.
Built on Umbraco, a pod-based system
Multilingual site Umbraco platform
CloudFlare protected
Integrated into Pardot Sales Force
Azure server for growth and future-proofing
The metrics spoke for themselves: this wasn’t just an update, it was a full-scale optimisation.
Enhanced Brand PerceptionModernised visual identity positioning Fusion GBS as client-focusedConsistent messaging across all touchpoints
Improved Digital PresenceStreamlined website user experienceMore intuitive content organisation
Optimised CommunicationsUnified branding across physical and digital assetsMore effective stakeholder engagement tools
Big wins: Stronger brand identity, improved client perception, cohesive messaging.
Functional improvements: Better UX, streamlined collateral, and navigational clarity.
For a brand ecosystem designed to deliver business results, speak to our team.
★ ★ ★ ★ ★
"Can't recommend Alan and his team at The Zen Agency highly enough. Extremely happy with both the look and functionality of our new website, and the associated digital marketing campaign. They have supported me through every step of the process with clear advice and a ‘can-do’ attitude."
Alison Lawson, Marketing Manager - Bell Ingram
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