Driving Organic Growth and Brand Visibility for Auxilium IT
Auxilium IT is a Glasgow-based technology consultancy offering a wide range of IT solutions tailored to public, private, and charity sector organisations. With services spanning infrastructure, cybersecurity, cloud systems, and support, their offering is highly technical, and their reputation is built on deep client knowledge and problem-solving ability.
Despite their service quality, Auxilium’s online visibility had not kept pace with their commercial success. After a particularly busy period, their digital channels had grown quiet. With limited time and resources to devote to internal marketing efforts, their website traffic had plateaued, and SEO performance had started to slip. They approached Zen to get their site performing again, with the dual goals of growing organic website traffic and raising awareness of the brand across social platforms.
Digital Marketing Organic Content CreationContent Scheduling & Planning
The first step was understanding the scale of the issue. Our team conducted a full SEO audit of Auxilium’s website to assess its overall health and technical integrity. This surfaced several problems that were affecting both visibility and user experience. These included multiple duplicate meta descriptions, broken links, 401 redirect errors, and general inconsistencies in keyword use across pages.
At the same time, we worked with the team at Auxilium to identify their commercial priorities, target audiences, and the keywords most relevant to their service offering. This provided the foundation for a focused, achievable strategy that would improve search rankings and re-establish their digital presence with clarity and consistency.
With a clear picture of where Auxilium stood, we moved into execution. The first priority was resolving the technical issues identified in the audit. Our developers and SEO specialists worked through the site to remove errors, fix broken paths, and clean up backend elements that were dragging down performance.
Next came content. We established a focused editorial strategy centred on high-value service terms and industry-relevant topics, designed to position Auxilium as a knowledgeable and trusted provider. We began developing new on-page content to support these themes, while also rewriting and optimising existing pages to improve relevance and performance in search results.
To ensure sustained visibility, we created a content calendar that aligned with Auxilium’s commercial calendar, allowing for the flexibility to adjust messaging and priorities as needed. All content was developed with SEO best practices in mind and written to appeal to both search engines and real users.
Beyond SEO, we also supported Auxilium with their organic social media marketing. The aim was to maintain a consistent brand presence across platforms while creating content that helped reinforce the firm’s expertise and technical authority.
Our team created and managed weekly content for Auxilium’s social media channels, including short-form posts, industry news commentary, and project highlights. The goal was not only to generate awareness, but to keep the brand in front of existing and potential clients with useful, relevant content that reflected the company’s capabilities and culture.
To enhance their customer communications, we also created segmented HubSpot email marketing templates. These were used to re-engage dormant leads and build out more structured email journeys across different audience groups in Auxilium’s database. Our templates matched the brand’s tone and visual identity while offering flexibility for future internal use.
Within five months of engagement, the results were clear and measurable:
Overall page views nearly doubled, increasing by 99.8%Page sessions rose by 46.8%, indicating longer and more engaged visitsUnique page views climbed by 39.8%
Three of their highest-priority keywords reached the number one spot on GoogleThese outcomes weren’t limited to numbers alone. Auxilium regained control of their digital presence, developed a clearer understanding of how to sustain momentum, and saw renewed interest from their core client segments.
This project laid the foundation for longer-term digital growth, providing Auxilium with both the tools and strategy needed to compete in an increasingly competitive sector. As our partnership continues, we’re building on this early success with targeted content development, SEO expansion, and strategic campaign planning.
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"Can't recommend Alan and his team at The Zen Agency highly enough. Extremely happy with both the look and functionality of our new website, and the associated digital marketing campaign. They have supported me through every step of the process with clear advice and a ‘can-do’ attitude."
Alison Lawson, Marketing Manager - Bell Ingram
