Digital Marketing Manager

We're on the hunt for a creative and an enthusiastic Digital Marketing Manager to drive our clients and our agency forward. 

We've got a number of exciting clients across a number of different sectors.

RESPONSIBILITIES INCLUDE

• Day to day management of multiple clients’ accounts
• Optimise copy and landing pages for search engine optimisation
• Perform ongoing keyword research and optimisation
• Execute tests, collect data, and identify trends and insights in order to achieve maximum ROI in organic and paid campaigns
• Strong understanding of SEO, PPC, re-marketing, social media & email marketing
• Creating SEO & PPC strategies for clients
• Analysing and utilising data in written reports.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed websites
• Identifying and resolving SEO technical errors on clients websites.
• Keeping up to date in SEO and paid search marketing including the latest algorithm changes
• Pitching strategies to new and existing clients
• Creating the content on the agency’s social media channels to create a ‘buzz’ (organically) 
• Creating and implementing 301 redirect strategies for new client websites
• Writing proposals and contributing to pitch the team to win new business

ESSENTIAL SKILLS

• Demonstrate an in-depth understanding of search engines, search engine optimisation and factors that influence high rankings in Google & Bing
• Knowledge of the core fundamental principles of SEO and its purpose
• Up to date knowledge of digital marketing techniques – social, PPC, content marketing
• Strong writing skills – you will need to write written reports for clients and blog content for Zen
• Will have a track record of improving the ranking and traffic of websites
• Knowledge of link building and how to achieve high-quality links for clients
• Work closely with the development team to meet client goals, e.g. for implementing coding changes such as alt-tags, meta-tags, header tags etc.

DESIRABLE SKILLS

• Proven ability to think strategically and think outside the box
• Excellent reporting & KPI skills
• Google AdWords and Analytics certified
• Experience of carrying out Keyword Research for SEO & PPC campaigns
• Knowledge of technical SEO elements and experience of site migrations
• Knowledge of Google Tag Manager and Google Data Studio
• Experience in working with SEO tools like SEMRush.
• Interest in online technology

You must have at least 1-2 years experience, preferably in an agency environment, in-house experience considered. Position is office based in the city centre of Glasgow, 2 minutes walk from Central Station. 

EMPLOYEE BENEFITS

• Salary ranging between £28,000 - £33,000 DOE
• Private healthcare & benefits like 25% off gym and up to 40% off cinema tickets. 
• Pension scheme
• Optional training courses
• Working with a wide range of clients across various industries

We’re looking to be impressed. Sound easy? Get in touch. We’d love to meet you soon! Send us some examples of your work along with your CV to greatnewpeople@thezenagency.com

No recruitment agencies, please.