Gain insights on your audience like never before.
Building a new website is not all about you but rather, about pleasing the end user.
User testing allows objective testing to be carried out with real users on the new design before it is launched to ensure the site is usable and allows users to meet their intended goals with ease.
At Zen, we take a robust sample size from your target audience and research deeper into a typical user’s needs, motivations and expectations. Setting up scenarios allows us to test how users respond to key journeys within the website. For
As the user attempts to complete scenarios they are encouraged to ‘think aloud’ which allows us to learn the truth about what they really think about your new website. Their mouse movement, words spoken and facial expressions are all recorded which makes it easy for analysis to take place after the tests are complete.
User testing is extremely valuable and can uncover issues within:
- Information architecture
- User journeys
- Page speed
Tests take place in a controlled environment under the guidance of a facilitator who remains impartial at all times. We test across various screen sizes and platforms and this is dependent on your exact requirements.
At the end of the usability testing, Zen produces a full report on our findings with recommendations on how to fix any issues which occurred. There are also some positives as we will also highlight areas which are working well within the current design.
A number of iterations can take place which allows continuous improvement, Zen would always recommend a minimum of 2 iterations, and this would ensure any key issues identified in test 1 were effectively addressed by the design and development team in test 2.
User testing almost always pays off; it’s the only way to ensure you understand how a real user will interact with your platform. It will identify issues you never knew existed or didn’t think would cause frustration and it should be considered a critical step in providing a sound final solution.
Get in touch today and let’s have a chat about the options for user testing whether as a stand-alone project or as part of a bigger plan, we are happy to help.
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."