User Testing

Gain insights on your audience like never before.

Building a new website is not about you but rather, about pleasing your end user. 

User testing allows objective testing to be carried out with real users on the new design before it is launched. This ensure's the site is usable and allows users to meet their intended goals with ease.

At Zen, we take a robust sample size from your target audience and research deeper into a typical user’s needs, motivations and expectations. Setting up scenarios allows us to test how users respond to key journeys within the website. 

As the user attempts to complete scenarios they are encouraged to ‘think aloud’ which allows us to learn the truth about what they really think about your new website. Their mouse movement, words spoken and facial expressions are all recorded.

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User testing is extremely valuable and can uncover issues within:

  •         Information architecture
  •         Content
  •         Design
  •         Branding
  •         User journey's
  •         Page speed

At the end of the usability testing, Zen produces a full report on our findings with recommendations on how to fix any issues which occurred.  

User testing always pays off; it’s the only way to ensure you understand how a real user will interact with your platform. It will identify issues you never knew existed or didn’t think would cause frustration and it should be considered a critical step in providing a sound final solution.

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We work with some of the world's most innovative brands.

Why don't we have a conversation about how we can help your organisation?

Ayrshire College
BBC
Chivas Brothers
Duart Castle
Edrington
Gleneagles
Howden
SAMH
Turning Point Scotland
Weir
Mitrefinch
Scone Palace

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