User Research

Research informs our process so that we discover more worthwhile, design philosophies

Who is your primary audience?

To maximise the design of the website we must first fully understand who your target market is. At Zen we will conduct both quantitative and qualitative research methods to find out the type of person that is going to be visiting your website and the reason why they are visiting the site.

What are their typical web behaviours? What are their personality types? By asking these kinds of questions and a whole lot more we can design your new site with the user at the core of the process. 

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Fife College Case Study
Glasgow Clyde College

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Let's start something exciting together

Some kind words from our clients


We work with some of the world's most innovative brands.

Why don't we have a conversation about how we can help your organisation?

Ayrshire College
BBC
Chivas Brothers
Duart Castle
Edrington
Gleneagles
Howden
SAMH
Turning Point Scotland
Weir
Mitrefinch
Scone Palace

Our Partners


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