We make websites that are not only beautiful but very much functional.
At Zen we understand the usability requirements of your website. After designing and structuring the interface, our UX team will undertake an array of usability testing techniques to ensure the site is performing as required. This will occur during the build so that the website is working as it should be by the launch date. The new design will be benchmarked against the industry best.
Tests will be conducted with people who match your key demographic, as they are asked to perform a variety of common tasks on the site; we will note any feedback which is provided and amend any page designs were appropriate.
Site visitors tend to be attracted to certain areas within the website; the usability tests will highlight where these areas lie allowing us to adjust our strategy accordingly.
We record every action, click and scroll to gain a clear understanding of what needs to happen to increase user satisfaction.
It’s often the smallest of details that can make a vast difference, by picking up on these and optimising them we can be sure that we are offering an outstanding experience for the user.
At The Zen Agency we choose to test on a variety of browsers and devices to ensure your site is running at optimal performance across all platforms.
Our testing and evaluation procedure ensures your website is best positioned to offer an experience that will set you apart from your competitors and wow your target audience.
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
Extremely happy with both the look and functionality of our new website, and the associated digital marketing campaign. They have supported Bell Ingram through every step of the process with clear advice and a "can-do" attitude.Can't recommend Alan Ronald and his team at The Zen Agency highly enough.