User Research, Analytics & Competitor Analysis
You know your clients, your customers, your competitors and your service users, but do you really know how they behave online?
For us to create a truly successful strategy for your business we first need to understand who your target market is and what your overall business objectives are.
This stage involves us asking a lot of questions to identify the behaviours, and needs of your potential users, helping us create a customer centred strategy.
We use as many tools and tricks as we need too, to tell us exactly what we need to know - how often do visitors visit, at what time of day, how they enter, when they leave, where they go, what they read, what they like, what they don’t like, have they converted through any calls to action, what are our peers and competitors doing?
A full analysis of your competitor’s websites provides extremely valuable information such as areas where their website performs better than yours and potential areas in the market that we can exploit to gain a competitor advantage. We can help unravel information that will help push you ahead of the competition.
We have the nose to seek out the information and the insight to analyse online behaviour. Having this information is only half of the battle; the real value comes from using the information. We then use it to build a successful new platform for you through an exceptional user experience design.
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Let's start something exciting together
Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
Extremely happy with both the look and functionality of our new website, and the associated digital marketing campaign. They have supported Bell Ingram through every step of the process with clear advice and a "can-do" attitude.Can't recommend Alan Ronald and his team at The Zen Agency highly enough.