User Research, Analytics & Competitor Analysis

You know your clients, your customers, your competitors and your service users, but do you really know how they behave online?

For us to create a truly successful strategy for your business we first need to understand who your target market is and what your overall business objectives are.

This stage involves us asking a lot of questions to identify the behaviours, and needs of your potential users, helping us create a customer centred strategy.

We use as many tools and tricks as we need too, to tell us exactly what we need to know - how often do visitors visit, at what time of day, how they enter, when they leave, where they go, what they read, what they like, what they don’t like, have they converted through any calls to action, what are our peers and competitors doing?

A full analysis of your competitor’s websites provides extremely valuable information such as areas where their website performs better than yours and potential areas in the market that we can exploit to gain a competitor advantage. We can help unravel information that will help push you ahead of the competition. 

We have the nose to seek out the information and the insight to analyse online behaviour. Having this information is only half of the battle; the real value comes from using the information. We then use it to build a successful new platform for you through an exceptional user experience design. 


Clients who have used this service

Chivas Spirit
Live Language
Scone Palace

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Some kind words from our clients

We work with some of the world's most innovative brands.

Why don't we have a conversation about how we can help your organisation?

Ayrshire College
Chivas Brothers
Duart Castle
Turning Point Scotland
Scone Palace

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