PPC

More clicks, more conversions, more sales.

 

PPC is the acronym used for Pay Per Click, a common form of paid digital advertising. These adverts are commonly found on search engines and social media networks. 

We have a simple focus for our PPC campaigns which in essence is delivering more conversions for less spend.

Competition is fierce and PPC requires careful planning, thorough research, keyword analysis and an understanding of the Quality Score Algorithm which Google Adwords uses.  Above all however, it requires a considerable amount of time from experienced people to execute a strategy correctly and monitor it successfully.

Zen have run paid advertising campaigns for some of the world’s biggest brands and they wouldn't dream of engaging with us if we didn't know how to do it effectively.

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Our Paid Search Services 

Whether you require an end to end PPC strategy, optimisation of your current account or just an initial setup then we can help.   As a full-service PPC agency typically our offerings include:

PPC Set Up

  • Competitor Analysis 
  • Extensive keyword research 
  • Creating tightly relevant ad groups
  • Geo Targeting 
  • Creating and optimising landing pages for conversions
  • Analytics configuration 

Campaign Management Services

  • Keyword optimisation 
  • On going bid management 
  • A/B testing 
  • Monthly report and recommendations 


Using our depth of experience within a wide range of sectors and a sound understanding of your business, our PPC experts in Glasgow will create you a campaign that delivers results – giving you a reliable source of traffic to build your online profile.

We can provide PPC campaigns on a variety of platforms including:

  •         Google Adwords
  •         Bing
  •         Facebook
  •         Twitter
  •         Linkedin

Remarketing

Whilst PPC is particularly good for driving traffic to specific pages on a website, Remarketing is used not to drive traffic, but to increase conversions.

Remarketing is the process of targeting visitors to your website who have not converted. Around 96% of people who visit a website leave without completing the action you require them to take, remarketing provides a second chance with these people.

We can create and implement these campaigns on the Google display network and Facebook and ensure wherever your visitors go your advertisement magically follows. 

Our design team would create engaging creative work  for the remarketing campaign to entice users to click through and engage with your brand once again.

Google Grants 

Google Grants is a scheme from Google which entitles not - for profit organisations to receive $10,000 per month to be spent on Google Adwords.

It doesn't cost a penny and all charities with valid status qualify. There are certain restrictions placed on the account such as limiting the cost per click to $2.00 and only allowing text based creativity. 

The Zen Agency have managed Google Grants accounts for some of the UK's biggest charities helping them to maximise their return on this fantastic opportunity.

To find out more about Google Grants, please look at our blog post

Don't fall behind your competitors when it comes to paid search. Get in touch and find out how Zen can increase your exposure and turn potential customers into bona fide clients.

Clients who have used our PPC service


Terex Trucks
National Trust for Scotland
Howden
Gleneagles

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Some kind words from our clients


We work with some of the world's most innovative brands.

Why don't we have a conversation about how we can help your organisation?

Ayrshire College
BBC
Chivas Brothers
Duart Castle
Edrington
Gleneagles
Howden
SAMH
Turning Point Scotland
Weir
Mitrefinch
Scone Palace

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