There is nothing our digital marketers love more than getting their hands dirty with your analytical data.
Google Analytics provides a huge insight into your online performance. Put simply, it’s the lifeblood of your digital marketing strategy.
When used correctly Google analytics is so much more than measuring the basic metrics such as visitors to your website or the bounce rate.
We can help you to drill down into the detail that’s really important, in order to make the right decisions across the whole of your digital marketing plan.
Analytics can help you track the success of specific campaigns, monitor where people click on your website or even measure what your return on your investment is.
Lending a hand to businesses who simply don’t have the skills and/or time to regularly delve into analytics is what we do. This data is crucial and can help identify simple ways to make your website work harder for your business.
We can set up regular reports and analyse data to make the right information more readily available as well as provide you with the training to do it all yourself.
The Zen Agency we also create a custom dashboard for our clients based on the KPI’s which are important to them. This allows all the important information to be aggregated into one place, and is readily available for our clients upon logging into their Google Analytics accounts.
In addition to this we are also experienced in setting up advanced analytics for specific situations such as e-commerce revenue tracking and advanced traffic segmentation.
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
Extremely happy with both the look and functionality of our new website, and the associated digital marketing campaign. They have supported Bell Ingram through every step of the process with clear advice and a "can-do" attitude.Can't recommend Alan Ronald and his team at The Zen Agency highly enough.