Email marketing is one of the most underrated methods of lead generation when it comes to digital marketing.
Email marketing is hugely successful when it’s done well: which means using relevant content, within carefully timed and targeted campaigns, containing just enough information with clearly laid out links and actions.
We think about EMail marketing in a strategic manner considering what we want to achieve from the campaign and how we are going to achieve it. Our templates are created and designed around your business objectives and we have a focus on increasing the number of clicks to your website through clear calls to action and strong imagery and branding.
We segment your database to allow for more personalised targeted communications. Customers generally respond better to these types of E-Mails and a touch of personalisation can go a long way.
One of the biggest hurdles in E-Mail marketing is getting people to actually open your e-mails as such we will A/B test a variety of subject lines to small targeted groups and use the data collected to analyse which one performed better.
After any E-Mail campaign we provide a report on opens, clicks, bounces and the number of people who have unsubscribed. This process allows us to gain a deeper understanding of your audience and optimise for future campaigns.
From growing your E-Mail database through clever techniques, to database segmentation, stunning design and delivery to deep analysis of the campaign, our E-Mail marketing process is a well thought out structured framework that undoubtedly works.
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
Extremely happy with both the look and functionality of our new website, and the associated digital marketing campaign. They have supported Bell Ingram through every step of the process with clear advice and a "can-do" attitude.Can't recommend Alan Ronald and his team at The Zen Agency highly enough.