Email Marketing

Email marketing is one of the most underrated methods of lead generation when it comes to digital marketing.

Email marketing is hugely successful when it’s done well: which means using relevant content, within carefully timed and targeted campaigns, containing just enough information with clearly laid out links and actions.

We think about EMail marketing in a strategic manner considering what we want to achieve from the campaign and how we are going to achieve it. Our templates are created and designed around your business objectives and we have a focus on increasing the number of clicks to your website through clear calls to action and strong imagery and branding.

We segment your database to allow for more personalised targeted communications. Customers generally respond better to these types of E-Mails and a touch of personalisation can go a long way.

One of the biggest hurdles in E-Mail marketing is getting people to actually open your e-mails as such we will A/B test a variety of subject lines to small targeted groups and use the data collected to analyse which one performed better.  

After any E-Mail campaign we provide a report on opens, clicks, bounces and the number of people who have unsubscribed. This process allows us to gain a deeper understanding of your audience and optimise for future campaigns. 

From growing your E-Mail database through clever techniques, to database segmentation, stunning design and delivery to deep analysis of the campaign, our E-Mail marketing process is a well thought out structured framework that undoubtedly works. 

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A1 toys
Baxters
City Inn
Bell Ingram

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We work with some of the world's most innovative brands.

Why don't we have a conversation about how we can help your organisation?

Ayrshire College
BBC
Chivas Brothers
Duart Castle
Edrington
Gleneagles
Howden
SAMH
Turning Point Scotland
Weir
Mitrefinch
Scone Palace

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