Zen Partners With Terex Trucks & Babcock in South Africa
Continuing our digital partnership with a global B2B client.
By Graeme Watt, 08 February 2017
In June of 2016, Zen was commissioned by global B2B giant Terex Trucks to oversee an integrated digital strategy. Terex Trucks had a focus on 2 particular areas, driving more traffic and leads organically and promoting a specific lease offer to a North American market.
Zen managed to achieve some fantastic results from the campaign including an increase in organic traffic of over 50% and exceeding set conversion targets for the North American PPC campaign.
Due to the success of this campaign and the strong relationship established between Zen & Terex Trucks we were recently commissioned to work alongside both Terex Trucks & Babcock in the launch of the new Generation 10 Articulated & Rigid Dump Trucks in South Africa.
Babcock is the official distributor of Terex Trucks in South Africa and acts as a one-stop shop providing a huge parts inventory and exceptional technical expertise that cannot be matched elsewhere.
The brief provided focused on shifting the perception of the brands and driving a number of enquiries for the new GEN10 line.
Zen has developed a strategy that focuses on building the brand and gaining leads from South Africa. This integrates a number of elements including landing page design, content development, PPC, display targeting, conversion rate optimisation and more.
Although early days in the campaign we have already seen some very positive results and we are thrilled to be continuing our partnership with Terex Trucks.
If you would like to discuss how Zen can support your digital marketing activity or would like to have a chat about another digital project then please get in touch.