Zen continues partnership with Terex Trucks in Germany and France

Following Success of US, Canadian & South African Campaigns.

By Martin Collier, 20 April 2018


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Zen is delighted to be extending their digital partnership with Terex Trucks to cover new paid advertising campaigns in both Germany & France. Zen has been working actively with Terex Trucks across the US, Canada & South Africa for the last 18 months.

In this time we have achieved some fantastic results from our lead generation campaign which utilises both Google AdWords and Bing Ad networks. The campaign targets the new GEN10 Articulated Haulers in US and Canada and both Articulated Haulers and Rigid Dump Trucks in South Africa.

We have seen conversion rates as high as 10% on certain months with the average sitting around 4%. We have also achieved a click-through rate of 4.5% which continues to stay way ahead of the industry standard of 2.5%.

The new campaign will focus on promoting the articulated off-road dump trucks in Germany & France and will target the native language of each country. This provides an additional challenge in terms of keyword research, ad copy creation & landing page creation, Zen will work extremely closely with Terex Trucks native language speakers to ensure we are nailing the messaging in each country.

We are thrilled to be supporting Terex Trucks on these new campaigns and look forward to replicating our results in the new market areas.

If you would like to discuss a new digital marketing campaign with Zen please get in touch via our online form or give us a call on 0141 229 1333.

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