Why You Should Go With A Full Service Agency
In many areas of business, specialisation is advantageous but for digital marketing the holistic approach is key. Now that we are entering a new decade, what was once separate is now connected, and clients are seeing the value in having a digital partner that understands integrated thinking. Read on to find out why in 2020 full-service agencies are the best choice for you and your brand.
By Alannah Fleming, 21 October 2019
A Better Understanding
With full-service agencies, you benefit from a partner who spends times getting to know your business, your competitors, and your core brand values. This groundwork goes a long way towards creating a great working relationship and fleshing out a long term marketing strategy. Did you know that businesses that opt for a full-service agency have on average less internal stress than those who don’t? This is because full-service agencies like The Zen Agency act as an external arm of your internal marketing team. It is this collaboration that allows for a superior digital marketing strategy which takes your creative input, target audiences, objectives and methods into consideration. Full-service agencies provide consistency in communicating your brand values across every service they provide. The relationship is there, as is the trust, meaning your business will receive the highest levels of service and achieve the best results.
Higher Levels of Service At A Lower Cost
Selecting a full-service agency ensures that your marketing campaigns will be conducted by the best of the best. At The Zen Agency, we seek out experts, selecting specialists in each field to undertake the different aspects of your brief. Simply put, by choosing an integrated agency you’re guaranteed a wealth of experience without the hassle of sourcing out a number of other agencies. In agencies like ours you only pay for the time you use, we will advise how much time is needed depending on your needs. This means that overall integrated agencies are much more cost-efficient as they provide a widespread service, at a lower cost than it would be to employ an in-house team.
Beyond the Brief
Digital marketing is multi-faceted, with an integrated agency, you can rest assured that we will have a team dedicated to you. There to overcome challenges, and create solutions to make sure you achieve your goals. Full-service agencies are solution-based. They will have worked with businesses like yours before and will know the best way to make use of your allocated time/spend. Unlike specialist agencies, they apply cross-discipline thinking to any brief, opening up more possibilities for profit. By being able to consider all facets of digital marketing they can tell you from experience what does and does not work in your particular market. This multi-disciplinary approach makes for more effective campaigns and a better return on investment for you.
Full-service agencies are simply easier. You get everything you need, and even the things you didn’t know you needed all in the one place. At The Zen Agency, organisations are assigned one point of contact who they can always call or message with questions. This makes communication lines clearer, saving you added time and stress. This personal relationship allows for greater collaboration, opening the possibility of a successful long term partnership. Integrated agencies like ours can grow with you, adapting to your changing needs and budget so that you never have to go through the stress of vetting multiple agencies. We can handle everything from beginning to end so that you don’t have to. We are the versatile, efficient and lasting solution to a multi-faceted industry and an ever-changing market.
If you think your business could benefit from a full-service approach, get in touch today for a quick chat!