Top 5 Benefits of Using Shopify

Shopify is one of the leaders in the Ecommerce space. No matter if you're just starting out or looking to take your business to the next level, Shopify offers a solution for you. Today we're taking a look at the top 5 benefits of using Shopify.

By Alannah Fleming, 06 September 2019

First things first, what is Shopify?

Essentially Shopify is an easy way to launch and manage your online store. It offers an end to end solution for setting up and selling your products to your customers. As part of a group of turnkey eCommerce solutions, along with BigCommerce and Volusion, Shopify is designed to support store owners in fundamental ways, such as offering customer support tools (e.g. live chat) as well as tackling any technical issues. Recent updates allow for the opening additional channels and the integration of with eCommerce marketplaces (such as eBay, Etsy or Amazon). Shopify brings all the pieces together so you don’t have to.

It’s Easy -- Building an online store is made easy with Shopify. What before could have been considered an overwhelming task, now creating an efficient and mobile friendly store is quick and easy with their eCommerce solution. Suitable for both beginners and professionals, Shopify provides helpful informational guides, how to videos and substantial documentation to ensure their software can be used by anyone. The overall interface is clean, user-friendly and intuitive. The platforms features are simple to use and logically structured. Meanwhile all technical hassles are taken care of with Shopify’s built-in professionals who make sure your store will be fast, secure, and straightforward.

It’s Seamless—With Shopify everything works together seamlessly, all the pieces fit because they are all built under the one umbrella company. The website, the payment section, the shopping cart and the inventory all work as one without hiccup or fail. Additionally, the platform is amazingly customisable, apps and marketplaces can be easily integrated. Sellers can add or subtract functionalities from their store in just a few clicks. Shopify’s extended feature option also allows for a ‘Buy Button,’ which enable users to use Shopify as a Point of Sale/Inventory anywhere they need including Pinterest, Facebook etc. If you go with Shopify’s own payment gateway, you will not incur any transaction fees plus you will benefit from lower credit card fees. It truly is a one stop shop.

Speed and Security- When dealing with customer payments, speed and security are essential. With a globally hosted solution like Shopify you can be sure that your store will be fast, secure and always online. Shopify is an all-in-one software, so your payments will not be slowed down by the extra layers of security needed by third party vendors. They deal with all the security hassles of running an online store including caching, compliance, hackers etc., so you don’t have to. The Shopify platform is as safe and legit as it is fast. They keep their sites quick with 100% SSL, a reliable infrastructure and optimized hardware and software. It also integrates with payment providers flawlessly so that you can guarantee you always get paid, and that your customers are never waiting for their page to load.

It’s Customisable – It looks good, both the quantity and quality of their designs shine through. With over 170 custom themes to choose from you won’t be short on choice. But if none of them take your fancy, you can simply create your own UI/UX design with the liquid template engine. The variety of themes and templates help you create a visually appealing and professional web store. Scaling is also easy depending on our needs. With full access to the code the customization possibilities are endless.

Additional features- Not only is Shopify fully optimised for mobile, so your customers can shop on the go, the Shopify’s app store is also full of fantastic functionality that you can add to your store. With over 1500 apps to choose from you can add analytics, reviews, discounts, wishlists and more to enhance your customer experience. With inbuilt SEO features and readily available marketing apps it’s like having a virtual employee.

These are just some of the wonderful benefits of using Shopify as your eCommerce solution. Here at Zen we are proud to be Shopify Partners.

Get in touch today to see how we can help you with a Shopify solution.

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