New Year’s Resolutions For Success In 2020
2019 is coming to an end, as business begins to slow down for the festive season, it's the perfect time to assess your year and mark the goals you want to achieve in 2020.
By Alannah Fleming, 11 December 2019
Many businesses are looking for an edge going into the New Year, one that will set them apart from their competitors. With the right resolutions, advancing your digital marketing strategy is the best way to set your business up for success. We’ve defined the three Digital Marketing Resolutions that we abide by and that we think will benefit your business in the new decade.
Examine Your Online Presence
Use the downtime in late December to really look at your website. Is it mobile friendly? Is it fully optimised? A bad website can be the biggest deterrent to online success. In a world of instant gratification, investing in a fast, user-friendly site can be the difference between consistent conversions and high drop off rates.
It’s often the case these days that most visitors to a web page are through smartphone or tablets. A quick check on Google Analytics will confirm the preferred device of your audience. In any event, optimising your website for mobile use is crucial. Similarly, if you’re not engaged in eCommerce, 2020 could be the time to make the jump. The average customer wants no more than three clicks to get the information they need. If you are directing them to an alternative eCommerce website, you could easily lose the sale.
If you think you’re in need of a website revamp, The Zen Agency can help you apply the three-click-rule to create a site with intuitive, logical hierarchical structures. As a Shopify partner, we can handle all of your digital marketing needs. Have a look at our success stories here.
Put Your Business Out There
The cornerstone to any effective digital marketing strategy is social media. Whether your business is active on social or not, 2020 is the right time to perfect your social media standing. It’s come to be expected that businesses will have a social media presence, complete with advertising and instant communication. Lacking in these areas raises questions over your relevance and authenticity as a brand. Nailing your tone, message and social identity are necessary for growth now that the majority of consumers investigate social channels long before they enter the marketing funnel.
Use December as the time to determine what social channels are right for you and your business. For instance, B2C business will benefit most from Facebook, Instagram and Twitter. The ability to instantly communicate with their customers gives them an edge. In this regard, investing in Chatbot services (which are set to grow exponentially in 2020) are worthwhile. In your business operates in the B2B sphere, it will gain more from Chatbots, Linkedin and content marketing. If you want to know more about the social media and content services we provide click here.
Embrace Digital Marketing Shifts
Digital marketing is always changing, and ever-evolving. Mastering these changes is easy when you have a digital marketing partner you can rely on. To make sure your business is ahead of the curve, read our predictions for 2020’s biggest trends here. Video is set to take social media by storm in the New Year, both in terms of 360 videos and AR/VR. Voice search is also expected to make significant gains, already accounting for 20% of all Google searches this could rise to 50% in 2020.
If you don’t have a technical team in-house, outsourcing your digital and social media marketing will ensure you’re at the forefront of the visual/vocal revolution. At The Zen Agency, you will benefit from a team of strategic thinkers that will take the time to understand your wider business objectives, and will provide a flexible and scalable framework for your on-going digital strategy.
Adopting these resolutions is the first step on the path to success in 2020. Get in touch today if you want to discuss your digital future with an agency that can drive your business forward.