LinkedIn Profile targeting coming to Bing Ads

Bing Ads has finally made the move to include Linkedin Profile Targeting within their search network.

By Noman Kenneth, 25 October 2018


The time most paid search professionals have been waiting for is finally upon us.

Bing is finally expanding Bing Ads reach to LinkedIn users in LinkedIn Profile Target for text ads, shopping campaigns, and dynamic search ads.

Targeting for search on the Bing Network and owned/operated sites will be in open beta for all devices while it is closed beta for targeting the Microsoft Audience Network.

LinkedIn Profile Targeting is currently available across 145 different industries, 80,000 companies, and 26 different job functions.

LinkedIn Profile Targeting can be applied to the campaign level or the ad group level.

As usual, Bid modifiers, such as increase bid by 20% to reach Microsoft employees can be set for the profile targets.

Getting started is fairly simple; add targeting to existing campaigns and ad groups.

Navigate to the settings tab of each, and scroll to campaign/ad group targets, then edit target categories.

More information can be found on the Bing Ads blog.

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