Google My Business allows Specification of Geographical Service Area

Google My Business now gives business owners the ability to specify the geographical area they offer their services to.

By Noman Kenneth, 06 November 2018


Google My Business now gives business owners the ability to specify the geographical area they offer their services to.

Previously, a business’s service area used to be set as a distance around where the business was physically located and service led businesses had no control over what areas their Google My Business listings displayed.

For most service led business, this wasn’t an ideal solution. For example, take a florist based in Glasgow, Scotland. They are likely to service areas in and around Glasgow and also do special events such as weddings further afield such as Stirling. However, if someone in Stirling searched for a florist, it was unlikely that florist based in Glasgow would show up, despite being able to service that area.

Going forward, Google my Business will have two separate fields – one for editing the physical address of the business and another for editing the service area of the business. It’ll also allow business who don’t service customers, where the physical business is based, can simply leave the address field blank and only enter details in the service area.

Businesses that wish to edit their previous setting will need to specify their service area by region, city, or postcode.

Does this mean that some local business face more competition from a larger business that might be able to service a larger area? What do you think the SEO implications of the change are considering Google My Business is location based optimised?

Let us know your thoughts!

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