Wonderful Weddings

Developed with a focus on navigation, content and responsiveness across all devices

Stunning

imagery and design

Project Information

Categories: Travel and Tourism

Released: 07/09/2016

Link: http://www.wonderfulweddingvenues.co.uk/

Wonderful Weddings operates as an aggregator for the Redefine BDL group of hotels. The old website which they were running was not performing as anticipated and suffered from a high bounce rate, low traffic volume and a minimum session length which highlighted engagement issues.

The Zen Agency was chosen to revamp the current digital home of Wonderful Weddings with the main objective of creating a more engaging real life experience for users. The website had to provide a digital home where users could easily browse and find information on BDL wedding venues.

At Zen we had a vision of providing a one stop shop for finding and booking your dream wedding venue. Through extensive market research Wonderful Weddings had identified that brides to be often found finding a venue stressful and so simplicity was always at the forefront of our mind. We felt the current website’s lack of engagement came from the poor design and frustrating user journeys. We rebuilt the website with a focus on navigation, customer focused content and responsiveness across all devices.

Choosing a wedding venue is a very visual process and so the use of stunning imagery was integral throughout the site.

We created a venue finder which allowed users to filter venues by location and their specific needs ie wedding venue, reception venue or accommodation. The results would then be displayed within an interactive Google map which could then be clicked on to display further information and link to a further detail page. This provided a more seamless browsing experience for users and encouraged them to actively explore a wide variety of venues.

Wonderful Weddings now has a home which it deserves, it’s a great looking, informative website which is more befitting of the brand. Users are invited to engage with the website at numerous points in their journey with the location finder acting as a ‘stress free’ tool to aid users in finding their perfect venue.

Wonderful Weddings loved the result and we look forward to our ongoing partnership as we continue to support them in the day to day running of the platform.

The new website can be viewed here: www.wonderfulweddingvenues.co.uk

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Some kind words from our clients

I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.

Niamh Callan

Communications Officer

From the initial pitch, to the scoping and build of our website, through to ongoing maintenance, Zen were great to work with. They understood our requirements from the word go and were able to build a website that is both functional and stylish. Redefine|BDL Hotels had a need to create a weddings platform that our 45+ hotels could sit on. We needed this to be flexible and easy to update, all while standing out and looking great. This is exactly what we got, we’ve received great feedback from our peers and users alike.

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“This is now the second iteration of our marketing website that The Zen Agency have partnered GoodPractice on and the results are excellent. We are absolutely delighted with the end product which provides our clients and potential clients with a fabulous view into our products and services. I would highly recommend Zen if you require full-service digital support”

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The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.

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The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.

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