Integrated online marketing strategy for global B2B supplier.
Categories: Business to Business
Established over 60 years ago Terex Trucks has grown to become a worldwide
Their products are used on a global basis and thrive in the world’s toughest conditions from the intense heat of the desert to the bitter cold of the arctic.
Terex trucks approached Zen with two specific marketing requirements – drive leads for a limited time lease offer which was running in North America and increase the overall organic traffic to the Terex Trucks website.
We conducted a full site audit to assess the current health and situation of the Terex Trucks website. We identified a number of key areas which were affecting its ability to rank including lack of keyword targeting, basic on-page SEO errors and insufficient content.
After the audit we set out an action plan to improve upon these areas of concern.
This also involved a slight restructuring of the website as this was also hindering performance.
A full keyword analysis was conducted to identify high value keywords which would be used to drive conversions. An optimal campaign structure was created within AdWords which created tight knit ad groups with relevant advert copy.
We then worked in conjunction with Terex to create a landing page within the restrictions of their current platform.
We continue to work closely with Terex Trucks in both SEO and PPC and have already seen some excellent results at this early stage in the project.
- 68% increase in organic traffic year on year
- 16% increase in organic traffic month on month
- 100% increase in PPC conversions
- 65% reduction in website crawl errors
Continual testing has allowed us to build and improve upon the PPC and SEO campaigns which
Let the numbers do the talking
Increase in organic traffic year on year
Increase in PPC conversions
Reduction in website crawl errors
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."