Solid luxury

43% increase in organic traffic

Solid luxury

Project Information

Categories: Travel and Tourism

Released: 02/09/2014

Solid Luxury is one of the leading providers of luxury breaks in Scotland. They approached The Zen Agency to help with creating a cutting edge website which would help strengthen the position of the brand, inspire people to visit and in turn generate more enquiries through the web platform.

Responsive Design

We created an intuitive, rich experience that works seamlessly on all devices – desktop, tablet and mobile – with a responsive design and build.

The project had a focus on creating a user centric design which has a focus on driving people to the key areas within the Solid Luxury website mainly the locations and lodges pages. 

Umbraco

The new Solid Luxury website is built on the Umbraco CMS framework. It is an extremely user friendly CMS and allows easy updates to be carried out. 

Integration

The Solid Luxury website was integrated with the super control booking and management system. 

Our developers also integrated an interactive Google map allowing users to quickly see the locations of the various locations of Solid Luxury's luxury lodges around Scotland. 

Digital Strategy

Our expert team of digital marketers developed and managed a highly successful strategy across multiple channels including SEO, PPC and content marketing. 

We continue to support Solid Luxury with their digital marketing activity. 

Information Architecture

Through extensive wireframing and user experience testing we developed an intuitive navigation structure with a focus on increasing enquiries to each property. Users were able to quickly find a property and check available dates within a minimum number of clicks. 

User Experience Design

We created a simple yet high impact user experience by integrating rich content with stunning imagery of the various self-catering accommodation options around various Scottish locations. 

Results


Let the numbers do the talking

43%

154.8/360
Increase in organic traffic year on year

77%

277.2/360
Increase in mobile visits

27%

97.2/360
Bounce Rate
Solid luxury

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