43% increase in organic traffic
Categories: Travel and Tourism
Solid Luxury is one of the leading providers of luxury breaks in Scotland. They approached The Zen Agency to help with creating a cutting edge website which would help strengthen the position of the brand, inspire people to visit and in turn generate more enquiries through the web platform.
We created an intuitive, rich experience that works seamlessly on all devices – desktop, tablet and mobile – with a responsive design and build.
The project had a focus on creating a user centric design which has a focus on driving people to the key areas within the Solid Luxury website mainly the locations and lodges pages.
The new Solid Luxury website is built on the Umbraco CMS framework. It is an extremely user friendly CMS and allows easy updates to be carried out.
The Solid Luxury website was integrated with the super control booking and management system.
Our developers also integrated an interactive Google map allowing users to quickly see the locations of the various locations of Solid Luxury's luxury lodges around Scotland.
Our expert team of digital marketers developed and managed a highly successful strategy across multiple channels including SEO, PPC and content marketing.
We continue to support Solid Luxury with their digital marketing activity.
Through extensive wireframing and user experience testing we developed an intuitive navigation structure with a focus on increasing enquiries to each property. Users were able to quickly find a property and check available dates within a minimum number of clicks.
User Experience Design
We created a simple yet high impact user experience by integrating rich content with stunning imagery of the various self-catering accommodation options around various Scottish locations.
Let the numbers do the talking
Increase in organic traffic year on year
Increase in mobile visits
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."