SCQF

User centered design process

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UX

design process

SCQF

Project Information

Categories: Education

Released: 27/03/2018

Link: https://scqf.org.uk/

SCQF Partnership is responsible for managing Scotland’s national qualifications framework the Scottish Credit and Qualifications Framework (SCQF).

They support lifelong learning in Scotland, working with a wide range of people from many different backgrounds and fully acknowledge both formal and informal types of learning.

SCQF approached The Zen Agency looking for a redesign of their current website which was on WordPress CMS.

After some initial discussion with SCQF, it became clear that their current platform was no longer supporting their growth. The site was fairly inflexible and as a result had become difficult to manage. Users were having issues finding important information which was often hidden many clicks away.

We recommended that the new site was built on Umbraco which would be a far better option for their in-house management. The new system would support their growth and the flexibility was provided through a component-based system, giving them control over how pages looked and the content that was in them. Components are essentially building blocks which are dropped in to create the page as you like.

We ensured users remained at the forefront of our minds throughout the project by creating a number of user personas, these personas are fictionalised representations of groups of users, from these personas we were then able to map out the appropriate user journeys with clear calls to action. This was important in defining the structure and navigation of the new site.

The site has some custom functionality including the RPL Tool (recognition of prior learning) which is essentially a walkthrough process to ensure a user receives the appropriate guide suitable for them. It also features an interactive framework which provides information on courses, users are able to click and receive lightbox style pop ups with more information on each course.

It also features a greater use of video and social media elements to add areas of engagement for users throughout.  

The end result is an interactive hub which is media rich and engaging for users. Simpler navigation leads to a greater user experience and meets the needs of the various target audiences.

A greater flexibility in the new system will ensure SCQF have full control in house moving forward with less reliance on developers for changes.

A 301 redirect strategy was created and implemented as part of our search engine ranking preservation strategy. 

The new site can be viewed at scqf.org.uk

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