User centered design process
SCQF Partnership is responsible for managing Scotland’s national qualifications framework,
They support lifelong learning in Scotland, working with a wide range of people from many different backgrounds and fully acknowledge both formal and informal types of learning.
SCQF approached The Zen Agency looking for a redesign of their current website which was on the WordPress CMS, which had presented ongoing security issues.
After some initial discussion with SCQF, it became clear that their current platform was no longer supporting their growth. The site was fairly inflexible and as a
We recommended that the new site was built on Umbraco which would be a far better option for their in-house management. The new system would support their growth and the flexibility was provided through a component-based system, giving them control over how pages were laid out. Components are essentially building blocks which are dropped in to create the page as you like.
We ensured users remained at the forefront of our minds throughout the project by creating a number of user personas, these personas are fictionalised representations of groups of users, from these personas we were then able to map out the appropriate user journeys with clear calls to action. This was important in defining the structure and navigation of the new site.
The site has some custom functionality, integration of RPL Tool (recognition of prior learning), which is essentially a walkthrough process to ensure a user receives the appropriate guide suitable for them. It also features an interactive framework which provides information on courses, users are able to click and receive lightbox style popups with more information on each course.
It also features greater use of video, high-quality imagery and social media elements to encourage and increase user engagement throughout the site.
The end result is an interactive hub which is media rich and engaging for users. Simpler navigation leads to a greater user experience and meets the needs of the various target audiences.
A greater flexibility in the new system will ensure SCQF have full control in house moving forward with less reliance on developers for changes.
A 301 redirect strategy was created and implemented as part of our search engine ranking preservation strategy.
The new site can be viewed at scqf.org.uk
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I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
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"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."
Extremely happy with both the look and functionality of our new website, and the associated digital marketing campaign. They have supported Bell Ingram through every step of the process with clear advice and a "can-do" attitude.Can't recommend Alan Ronald and his team at The Zen Agency highly enough.