Results driven SEO campaign
Categories: Travel and Tourism
Scone Palace is a 5 star tourism attraction located near the village of Scone in rural Perthshire. This iconic Palace was the crowning place of the Kings of Scotland and is one of the most iconic buildings in Scotland.
Scone Palace approached The Zen Agency at the start of 2015, they had recently launched a new website which was running on the Drupal CMS and they were not seeing the results which they had anticipated from the new site.
Zen undertook a full website audit at the beginning of the project in order to identify any underlying problems which were hurting their ability to rank. The audit looked at all Technical SEO, On Page SEO, Off Page SEO and design elements on the current Scone Palace website.
From the initial audit we developed an action plan to address all the issues which were found, this involved work from both our in house SEO and design and development team.
We discovered that the link profile of Scone Palace may have been affecting its ability to rank and went through the process of getting all spammy links disavowed from Google to ensure these links were not harming Scone Palace in any way.
As a result of the work which has been carried out Scone Palace has enjoyed an increase of 20% in organic traffic year on year. In addition mobile usage has increased 40% year on year and we have actively seen an increase in the rankings in the last few months.
In addition we have managed to reduce the website bounce rate by over 10%.
We worked with Scone Palace for over 12 months on their digital marketing strategy and support.
Let the numbers do the talking
Increase in organic traffic
Reduction in bounce rate
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."