SAMH

Website design for renowned charity

Project Information

Categories: Public and Non profit making sectors

Released: 01/01/2010

The Scottish Association for Mental Health (SAMH) is Scotland’s leading mental health charity and works hard to ensure that the subject of mental health remains a topic for discussion and action in the wider public domain. SAMH required a new website that incorporated an easy to use CMS and the ability to display content in an engaging manner. The site was designed to increase donations to support the fantastic work which SAMH was involved in.

SAMH were actively involved in working with a number of high profile celebrities such as Sir Chris Hoy, it was important that the new website found a way to actively display these relationships.

We created the new website on the Umbraco CMS, we understood the limited technical capabilities which the SAMH staff had and so opted for an open source user friendly CMS as the platform of choice. This allowed SAMH to have direct control over many elements of the website such as text, calls to action, videos etc.

We decided to place the stories of work carried out at the heart of the website, ensuring users were immediately exposed to the support and work SAMH provides. The brand of the website was strong but not overwhelming, ensuring the content was not lost.

Social media plays a key role within the website as a number of feeds are pulled directly into the homepage allowing for a fresh community feel. Clear calls to action to ‘follow’ and ‘like’ the SAMH social channels were implemented to grow their social following.

The website was built with cutting edge SEO practices at its core ensuring all required content was crawlable and indexable.

The homepage provided clear calls to action for both donations and a brand ambassador’s area, allowing SAMH staff the ability to easily display specific campaigns being carried out by their famous spokespeople.

Overall the website is clear and simple to use which is what you would expect from a website operating within this sector.

The finished site offered SAMH a means of communicating their work more effectively to a wider audience, keeping visitors up to date with regular news and details of events, while also increasing engagement and time spent on the website. It played a significant part in helping them build authority as a source of knowledge and understanding regarding mental health issues across Scotland.

SAMH’s social media following increased by 154% in the first week of the site’s launch. The site itself continues to receive a growing number of hits daily, increasing interest and educating Scotland about the important work being carried out every day by Scottish mental health workers.

Results

Let the numbers do the talking

154%

360/360
Increase in social following by 154%

Related Case Studies

Check out some of our other work

Contact us today

Let's start something exciting together

Tell us your name

Where can we e-mail you back?

Or perhaps give you a call?

Tell us a little about your project…

I have read and agree to the Privacy Policy

Some kind words from our clients

I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.

Niamh Callan

Communications Officer

From the initial pitch, to the scoping and build of our website, through to ongoing maintenance, Zen were great to work with. They understood our requirements from the word go and were able to build a website that is both functional and stylish. Redefine|BDL Hotels had a need to create a weddings platform that our 45+ hotels could sit on. We needed this to be flexible and easy to update, all while standing out and looking great. This is exactly what we got, we’ve received great feedback from our peers and users alike.

Ashleigh Cowan

Marketing Coordinator

“This is now the second iteration of our marketing website that The Zen Agency have partnered GoodPractice on and the results are excellent. We are absolutely delighted with the end product which provides our clients and potential clients with a fabulous view into our products and services. I would highly recommend Zen if you require full-service digital support”

Paul Gray

Marketing Manager

"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."

Clare Wood

International Marketing Manager

The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.

Ciaran Donnelly

Marketing Specialist

The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.

Shelagh McLachlan

Marketing and PR manager

"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."