Royal Conservatoire of Scotland
We partnered with the conservatoire to deliver a full digital communications strategy across all channels.
The Royal Scottish Academy of Music and Drama (now The Royal Conservatoire of Scotland) wanted to raise both their profile and the awareness of the academy in an effort to recruit more students, with those of postgraduate and international background the main focus.
To achieve this, they sought to improve their search engine rankings and online visibility to enable them to better reach this target audience and also develop ways of engaging and communicating with these potential RSAMD course applicants.
They were also looking for a digital communications strategy to help them re-connect and re-engage with alumni online, so that they could be kept informed about RSAMD news, activities and events, as well encourage increased levels of membership and donations.
Zen was appointed to optimise RSAMD’s website for improved search engine visibility; it was soon discovered that they were struggling with an old Content Management System which was holding them back in this area, so we made some adjustments to help better optimise their site.
Other services provided included custom SEO landing pages, copywriting, both on and off page SEO services as well as consultancy and implementation
By doing appropriate keyword analysis with industry leading tools we managed to optimise the RSAMD website to the level required.
Our work helped increase traffic to the RSAMD site, raised conversions and also greatly improved their search engine rankings.
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."