RBH

RBH

Project Information

Categories: Travel and Tourism

Released: 01/10/2018

RBH is UK’s leading hotel management company, boasting a portfolio of over 70 hotels and more than 70,000 rooms across the UK.  We worked with RBH to design and build their website. We conducted user needs workshops and made use of high-quality imagery and video in order to engage users at every step of the way. and display the wealth of services that RBH providers. 

We were also given the task of reforming their online presence, through SEO. 

After obtaining a thorough understanding of RBH, we carried out extensive keyword research, set KPIs, keyword to be tracked and tasks to be addressed each month from the start of the project. This allowed all key stakeholders visibility and progress of the project.

We created new Metadata, worked on page optimisation for SEO and provided content suggestions for months ahead. 

We delivered an 80% increase in organic traffic and got RBH ranked for several keywords while carrying out technical SEO work such as link detoxing to remove any potentially harmful links pointing to the website before they posed a problem.

We increased internal linking and made it easy for people to find related content in order for people to spend more time on the website.

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