Categories: Travel and Tourism
RBH is UK’s leading hotel management company, boasting a portfolio of over 70 hotels and more than 70,000 rooms across the UK. We worked with RBH to design and build their website. We conducted user needs workshops and made use of high-quality imagery and video in order to engage users at every step of the way. and display the wealth of services that RBH providers.
We were also given the task of reforming their online presence, through SEO.
After obtaining a thorough understanding of RBH, we carried out extensive keyword research, set KPIs, keyword to be tracked and tasks to be addressed each month from the start of the project. This allowed all key stakeholders visibility and progress of the project.
We created new Metadata, worked on page optimisation for SEO and provided content suggestions for months ahead.
We delivered an 80% increase in organic traffic and got RBH ranked for several keywords while carrying out technical SEO work such as link detoxing to remove any potentially harmful links pointing to the website before they posed a problem.
We increased internal linking and made it easy for people to find related content in order for people to spend more time on the website.
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."