Proud to Farm Scottish Salmon
A creative new website with a focus on being more social
Categories: Food and Drink
Zen was tasked with creating a new website for a charity campaign, 'Proud To Farm Scottish Salmon' which highlights the hard work and diligence of Scottish Salmon Farmers.
Scottish salmon farming has come a long way since the first ever salmon farm, which was established forty years ago at Loch Ailort. Through their hard work, those involved in the industry contribute a huge amount to their local communities, both socially and economically and the Salmon they produce is now Scotland's top food export.
The new site pays tribute to the men and women who brave all weather conditions to provide markets around the world with fresh salmon and allows visitors to learn about the economic benefits of the Scottish salmon farming industry.
Zen created a site which acts as a news hub for 'Proud To Farm Scottish Salmon', allowing those involved to post and send out all the latest in the industry through a range of channels, all from one content management system (CMS).
We also helped the charity develop a social media strategy providing it with a two way communication’s channel allowing it to connect to the right people and creating a sense of community online.
The site receives a growing number of hits daily, increasing the interest in Scotland's salmon fishing industry and educating visitors on the hard work being carried out every day by Scottish salmon farmers. The site's social media presence sky rocketed almost overnight with followers increasing by 154% in the first week of launch.
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."