Norbord Case Study

Website Development and Design

Norbord Case Study

Project Information

Categories: Property and Construction

Released: 04/02/2019


Norbord are a world-leading manufacturer of engineered wood-based panel products. From their 4 Europe-wide factories Norbord have been supplying OSB, MDF and chipboard products across Europe for over 40 years.

The team at Norbord had tasked the Zen Agency with designing and developing a new website on Umbraco 7 in order to help achieve company-wide goals across 2018-2019.

It was imperative that the team at Norbord had the ability to post and edit invaluable and captivating content as needed. 

Norbord rely heavily on their customer relationships, so they also required their Salesforce CRM to be integrated into the website. 

Umbraco 7 was the obvious choice for Norbord for a number of reasons including stunningly simple editing and publishing, full version control over all content,  control over design and mark-up, ability to schedule content publishing, fully flexible responsive grid editing, workflow and event tracking and also multi-language capabilities.

The new site is also fully responsive so can be accessed on all major mobile devices and browsers whilst utilising the strong security reliability of Umbraco 7. Every single Zen Agency website includes fundamental security and privacy protocols that help to protect client and user data.

From the beginning of the project, the website has been strategically developed to be conversion optimized whilst being as informative as possible. The CRM was also integrated in order to allow Norbord to use better use of their site for more integrated communications. 

UX and information architecture was also considered from the outset, making the design simple as possible. 

Norbord pride themselves on good customer relationship and the Zen Agency wanted to make sure this was evident on the new website.

  • 97.37% increase in users
  • 113.72% increase in new users 
  • 73.02% increase in sessions
  • 50.27% increase in sessions MoM
  • 47.37% increase in page views

Norbord will now have good long-term digital marketing strategy since they have the ability to post and edit captivating content as needed.

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