Norbord Case Study
Website Development and Design
Categories: Property and Construction
The team at Norbord had tasked the Zen Agency with designing and developing a new website on Umbraco 7 in order to help achieve company-wide goals across 2018-2019.
It was imperative that the team at Norbord had the ability to post and edit invaluable and captivating content as needed.
Umbraco 7 was the obvious choice for Norbord for a number of reasons including stunningly simple editing and publishing, full version control over all content, control over design and mark-up, ability to schedule content publishing, fully flexible responsive grid editing, workflow and event tracking and also multi-language capabilities.
The new site is also fully responsive so can be accessed on all major mobile devices and browsers whilst utilising the strong security reliability of Umbraco 7. Every single Zen Agency website includes fundamental security and privacy protocols that help to protect client and user data.
From the beginning of the project, the website has been strategically developed to be conversion optimized whilst being as informative as possible. The CRM was also integrated in order to allow Norbord to use better use of their site for more integrated communications.
UX and information architecture was also considered from the outset, making the
Norbord pride themselves on good customer relationship and the Zen Agency wanted to make sure this was evident on the new website.
- 97.37% increase in users
- 113.72% increase in new users
- 73.02% increase in sessions
- 50.27% increase in sessions MoM
- 47.37% increase in page views
Norbord will now have good long-term digital marketing strategy since they have the ability to post and edit captivating content as needed.
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
"The Zen Agency created exciting internet design concepts, which were perfect for our young audience, blending sport and education. They created a modern look and feel; then carried this design across our social media to bring it all together."