A new modern website befitting of a leading Scottish charity.
Increase in sessions
Categories: Public and Non profit making sectors
MND Scotland is the sole charity providing care, information and funding research into Motor Neurone Disease in Scotland. MND Scotland appointed The Zen Agency to provide a new website as the current offering was seen as becoming increasingly dated.
The key objectives
The new site was required to be responsive while also integrating with a number of internal and external systems; MND Scotland also required a shop where they could sell various items to the public.
The Zen Agency designed and developed the new MND Scotland site on the Umbraco CMS allowing the staff to easily update the website with content, images and videos, ensuring the site acted as an interactive hub for any users.
The simple navigation and architecture of the build allowed for information to be found quickly and promptly. We carried out in-depth user experience testing in order to ensure visitors did not become frustrated when using the new site.
This guaranteed that the site would be built with the end user at the forefront of our minds.
Clear calls to action on the homepage allowed MND Scotland to drive their audience to specific sections within the website - these were image led and helped add to the overall engagement of the site.
The website makes use of a ‘panel system’ which allows MND Scotland to quickly and easily swap out discrete functional elements across the website. This gives greater control to the client and means the website can be constantly refined through analytical data gathering.
The new website features an online shop which was created using the popular Tea Commerce platform and designed for easy management by MND Scotland staff.
The system is fully integrated with both PayPal and Sage Pay, providing a variety of payment options for the user. It is also integrated with the Charities Aid Foundation (CAF) and Just Giving; the former facilitates regular online donations as an option for users of the website.
Postcode look-up functionality was also implemented via the industry standard PCA Predict service, allowing users to easily find their address when filling out forms across the website; this includes arranging shipping for any shop purchases.
Zen also integrated the new site with MND Scotland’s ECRM system; this provides a seamless back-office experience and ensures efficiency and effectiveness across the organisation.
MND Scotland had a key requirement of having the ability to easily create custom forms and place them within the website as and when required. To meet this, Zen have provided a dynamic forms solution which allows MND Scotland staff to create custom forms to their own designs and with their own different types of back-end system integration as required such as dispatching confirmation Emails or writing records to the CRM system.
Through our partnership approach we have managed to create a website which not only provides MND Scotland with masses of functionality and a beautiful looking design but far exceeds their initial brief, and all delivered within the set budget. The new website has recently launched and through extensive training all relevant staff are now familiar with their new system.
We are continuing to support the website after the initial launch and we look forward to our ongoing partnership with MND Scotland.
Let the numbers do the talking
Increase in sessions year on year
Increase in page views year on year
Decrease in bounce rate year on year
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Some kind words from our clients
I worked with Zen to develop a new website for the charity MND Scotland. Our developer Scott and designer John were fantastic. Always extremely helpful, patient and offering solutions when needed. Designing a new website is never easy but they certainly helped make it a much more seamless task. We have received lots of great feedback on the new website and are extremely happy with the finished product.
From the initial
“This is now the second iteration of our marketing website that The Zen Agency
"Zen Agency have managed the Chivas Brothers intranet platform for over one year now and have proved to be a highly responsive, efficient and reliable agency partner. The Zen Team are often required to work to tight deadlines and have consistently delivered exceptional service levels and always within budget."
The team at Zen have provided excellent service and quality of work since the latter part of 2015 when we got them in to do our first ever SEO campaign. Given it was the first time we had embarked on a project like this at Howden, the team at Zen were in regular contact with us providing us with updates and improvements to make the campaign a success, whilst also ensuring our original budget was put to effective use and never strayed beyond the agreed amount.
The Zen Agency have worked hard with us to find a workable solution to help us with on-line applications. This site is our main marketing tool and therefore it is important that we have a reliable web company to support us to achieve our marketing goals. The top priority was to make it easy for applicants to find out information about our courses and to apply - feedback from our students indicates we have achieved this.
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Extremely happy with both the look and functionality of our new website, and the associated digital marketing campaign. They have supported Bell Ingram through every step of the process with clear advice and a "can-do" attitude.Can't recommend Alan Ronald and his team at The Zen Agency highly enough.